Hyundai's Krafcik Interview on Sales Sept. 16

[TJPark01]

Hyundai's Krafcik Interview on Sales Sept. 16

Sept. 16 (Bloomberg) -- John Krafcik, chief executive officer of Hyundai Motor Co., talks about his company's strategy and outlook for sales. Hyundai’s U.S. sales increased 17 percent in the first eight months of the year, led by demand for the revamped midsize Sonata sedan. (Source: Bloomberg)

http://www.bloomberg.com/video/62978270/

 

[STREETS]

Good interview by Bloomberg and again John voices Hyundai's message well.

 

[TJPark01]

Agreed. Does a great job communicating the brand direction.

 

[dond13]

He mentioned that the Equus would start at just under $50,000. I wonder if that is really the case? All I have heard before is that it would start at $55,000 at least. Also, at only 2000 units a year, wouldn't that result in dealers charging a premium for one of the limited number of cars?

 

[MrB0462]

He mentioned that the Equus would start at just under $50,000. I wonder if that is really the case? All I have heard before is that it would start at $55,000 at least. Also, at only 2000 units a year, wouldn't that result in dealers charging a premium for one of the limited number of cars?

Only time will tell regarding a dealer premium.

But it will only be available in selected markets, probably meaning large volume dealers near big cities, so 2,000 -3,000 while modest may be very reasonable and can always be increased if demand is there.

Dave

 

[ctrcbob]

Only time will tell regarding a dealer premium.

But it will only be available in selected markets, probably meaning large volume dealers near big cities, so 2,000 -3,000 while modest may be very reasonable and can always be increased if demand is there.

Dave

You betcha dealers are going to charge a premium. Matter of fact, dealers already (try to) charge a premium on the Genesis. They all have the "Bump Up" sticker next to the MSRP sticker. If customers don't buy, the premium and price will come down.

When I purchased my Genesis, I paid less than MSRP, (but well above invoice) however my closest dealer wanted a $5000 premium (bump-up sticker) and would not budge. Also in late 2009, a friend tried to buy a 2009 4.6 and again, that closest dealer still would not budge from that $5000 premium. My friend purchased elsewhere.

As for selected large markets, one of the dealers I visit is in Orlando, yes a large market, however the other is in Leesburg. One would think Leesburg is a small market, however Leesburg is right next to "The Villages", a large retirement community and dealers seems to think that retired people have a lot of money to spend. (Some do, some don't).

I always tell people in my county (Lake County) that you can't buy a car in Lake County. That is, dealers here think everyone has retirement money and will pay a lot vice visiting other counties. To get a deal here, you must go to Orange County, or elsewhere. I purchased cars in Orange, Volusia, Polk and Sarasota Countys, but never in Lake County, as dealers just will not deal.