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Passed on the Equus Ultimate today

cliffbig

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ALERT: Those who think anything other than a ravingly positive report on the Equus is sacrilege might want to skip this thread entirely...

Spent an hour and a half at Ed Voyles Hyundai this morning, checking out the Hyundai Equus (granite gray Ultimate) that they had. When I had first reserved a vehicle, the color was listed as dark gray; it's a very light gray, almost a silver gray, which wasn't what I wanted. But it wasn't the color that led me to determine that this wasn't the car for me.

First off, I wasn't allowed to drive it. Since they had only this one for sale and had not gotten a demo car yet, I could only sit in the parking lot and test out various aspects of the vehicle. I've never bought a car that I wasn't allowed to drive at all prior to purchase, so that was off-putting, to say the least.

I did get to test out the driver's seat, passenger seat, and rear luxury seat. The driver's seat was fine (although a headrest angle adjustment would be nice... all it has now is a headrest elevation control), although the massage feature was less soothing than aggravating--almost as bad as having someone slowly pressing on the seat from behind. Didn't do anything for me.

The passenger seat DOES have height adjustment as well as angle adjustment and forward/backward movement, but it does not have lumbar adjustment or leg support adjustment.

The rear "luxury seat" is, to be kind, a disaster. Unless you earn your living pointing at the sky and saying "zee plane, boss, zee plane!" or questing for the one ring to rule them all, then this seat is entirely too cramped to be of any comfort with the legrest elevated. I tried pushing myself as far back into the seat as possible, but even with the front seat moved forward to its maximum, I either had to bend my feet sideways or press them against the back of the front passenger's seat and leave dusty footprints. Even then, it wasn't at all comfortable. The features are nice, but the seat simply doesn't work in the space allotted for it unless you're about 5'2" or less.

The iPod control is improved but I'd only give it a B-. You can connect an iPod, then say "iPod" and "random songs" to randomize on the fly. However, if you change input to anything else (XM, FM, etc.) and come back, you have to randomize again. The DIS displays an iPod symbol and the track number on the center of the dash when you're in iPod mode--not the title, mind you, but the track number, which tells you nothing. And as is the case with the Genesis, if you leave the iPod display (to go to map, for instance) and come back, it no longer shows you the artist/album/song info about the current track playing--you have to go through a cumbersome system of finding the playlist once again, then looking at the screen for the track number and maneuvering your way to that track. Since I was randomizing an 800 song playlist when I was testing it, I found that the track being played was 534, and it would have taken way too long to maneuver my way through that many tracks.

The bass seems stronger and punchier than on the 2009 Genesis--but conversely, the treble seems a little more subdued, giving it almost a Bose-like sound quality. Surround separation and processing was superb except for one little glitch. I have an Acura TL demo disc that begins with a Doobie Brothers Song--first in two-channel sound, then in 5.1 surround DVD-A sound. That disc plays fine in the Acura, plays fine in the 2009 Genesis, plays fine in the 2011 Genesis they had loaned me at one point... but on the Equus, it would NOT play the stereo track. It went dead silent on that track, even though the timer was counting down. Once it got to the 5.1 version, the sound came right back on.

The doors definitely do NOT have auto-closing feature, as I had been warned would likely be the case.

Nav system looked like the Genesis system--although since I couldn'td drive the car, I didn't get a chance to put it through its paces. I also didn't have time to check out voice commands in the manual to determine it destination entry is any easier. Wish that Hyundai would include that part of the manual in their iPad app--the audio and DIS/NAV system section is totally missing, however.

Front camera had a good field of vision; I could see objects well not only in front, but off to each side. Not sure how useful this would be, since I've never had a driving situation that led me to think, "Boy, I wish I had a little camera mounted on the snout of my car."

Coolbox is very compact; I suspect it would hold a six-pack of canned beverages, but didn't have anything with me to test it out. There are two storage compartments between the two rear seats that seem a bit too high to be comfortably accessible, but they're still nice to have.

The rear DVD has to be moved into position manually--an oddity in a field where most DVD screens automatically raise and lower themselves. All in all, the picture was fair to adequate--but the display on various Acura, Honda, Toyota, and Nissan vehicles I've sampled with rear-seat DVD screens was brighter and more vivid.

Motorized rear sunshades worked nicely, but that's not a feature that means much to me. If it's important to you, you'll be happy.

Fit and finish quality seemed very respectable; at first I thought the paint had an orange-peel look, but that turned out to be the play of light off the heavily-metal-flaked paint finish.

What led me to pass on the Ultimate? Well, not driving it was a big factor. Having to wait for a half an hour to see the car after having made the appointment five days earlier was a minor irritation, but not a deal-breaker; I do hope that the vehicle prep team can keep to schedule a little better in the future, though, because it's always annoying to wait a half an hour when you have a specific appointment time.

Ultimately (no pun intended) I just didn't feel that there was $65K+ of car there. Since the stereo system/DIS system is under a 3 year warranty, it would cost from $689 to $1700 to extend that to 5 or 10 years--and with the many problems that DIS has had for Genesis drivers, I wouldn't feel comfortable without that extension. (Woodstock Hyundai threw that in at no charge on my 2009 Genesis.)

The price differential was made even more noticeable by a very low trade-in offer on a 2009 Genesis with 10,500 miles. The car has been garaged continually when not driven and is in impeccable shape, but the offer came in at almost $5000 under Kelly Blue Book trade-in value.

The absence of a Hyundai Circle discount (which was once rumored, but was confirmed by Hyundai as NOT being offered for the Equus after all) left me in a situation where I was going to have to write a check for almost $10K more than I would have hoped. And even at the price I had originally hoped, I just didn't feel that I was going to get my money's worth.

I haven't cancelled my deposit with Ed Voyles; I've asked them to let me know when they have a Signature edition that I can actually drive, and then I'll see how I feel about it. But right now, The Equus strikes me as a missed opportunity; had Hyundai actually designed a luxury car for the American market rather than shoehorning a Korean car (with Korean-buyer-focused features) into the American market, it could have been a real winner.

(One more piece of advice, Hyundai: you might want to avoid announcing improvements to the Equus and the Genesis even before the current Equus is available. I saw the announcement that the Equus would get a 5.0L V8 and an 8-speed transmission even before the first Equus went on display in November; I saw just last week a report that the 2012 Genesis with the same engine and transmission might be available as early as the first quarter of 2011. It makes your very expensive flagship car seem tired and lackluster out of the gate when buyers are already told that both the Genesis and the Equus will have improved engines and transmissions but no, there will be no Hyundai Circle discount or other incentive to encourage early adopters to buy, drive, promote, and support the line.)
 
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Good write-up. I agree with most of what you said based on my brief experience in an Equus (Signature, not Ultimate) at my dealer a couple of weeks ago. Like you, I wasn't able to drive the car, but the engine was running and I got to play around a bit, both in the front and rear.

I quickly decided that the Equus will need more to be successful here: more room in the back, more features, more stuff that will convince buyers that it's worth at least $20k more than the Genesis. I told the salesman that knowing that the 5.0L V8 and 8-speed transmission were on the way didn't help.

I really hope that this is a delayed, rather than a missed opportunity for Hyundai. Even if I never end up buying an Equus, success there will be good for the Genesis as well.
 
Good write-up. I agree with most of what you said based on my brief experience in an Equus (Signature, not Ultimate) at my dealer a couple of weeks ago. Like you, I wasn't able to drive the car, but the engine was running and I got to play around a bit, both in the front and rear.

I quickly decided that the Equus will need more to be successful here: more room in the back, more features, more stuff that will convince buyers that it's worth at least $20k more than the Genesis. I told the salesman that knowing that the 5.0L V8 and 8-speed transmission were on the way didn't help.

I really hope that this is a delayed, rather than a missed opportunity for Hyundai. Even if I never end up buying an Equus, success there will be good for the Genesis as well.

I think you've hit it on the head.

And I think that every dealer needs to realize that not allowing a potential buyer to drive a car is a really bad policy--I wouldn't buy a $20K car that I couldn't test-drive first, and I certainly won't buy a $65K car without some time behind the wheel.
 
Could you please tell me if the rear passenger windows went all the way down into the door? The pics I have seen the window all but lowers completely into the door panel. If this is the case this is a serious omission for a $65K car.
 
Could you please tell me if the rear passenger windows went all the way down into the door? The pics I have seen the window all but lowers completely into the door panel. If this is the case this is a serious omission for a $65K car.

That is one thing I did not think to check--sorry!
 
That's OK. Thanks however I would call Hyundai headquarters and ask them how am I supposed to purchase an Equus if I am not allowed to drive it?
 
The one in WA state that I looked at over the weekend was never driven. the salesman said it was already sold. It was transported from Portland. Maybe the truck driver bought it since he was the only one to drive it.... lol !
 
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That's OK. Thanks however I would call Hyundai headquarters and ask them how am I supposed to purchase an Equus if I am not allowed to drive it?

Since I've cross-posted this on the Hyundai Thinktank forum, Hyundai definitely knows about the situation.

I will say, thinking about it a day later, that my actual experience was far removed from the customer-focused "we'll come to you" approach that Hyundai touted for the Equus. Thinking back on it, the overall experience was much more akin to buying a Honda or a Nissan--not even up to the level of an Acura or a Lexus experience. I don't fault Ken Flanagan, the Hyundai champion at Ed Voyles; I think he's working within the limitations set for him. But the end result is that I did not come away wowed by the vehicle, the dealership-within-a-dealership, or the customer experience.
 
Very good report! Based on what you have written and what I have read elsewhere, I will not be in the market for the Equus. I was seriously considering buying one around February, but it doesn't seem worth it. I love my Genesis and have no real problems with it, so there is no reason to go with Equus. At $10,000 less and with a reasonable trade in on my Genny, it might be acceptable, but I believe that even with the 5.0 and new transmission, I don't need it. I am also guessing that there will be a heavy premium on the 5.0 and 8 speed - in the neighborhood of $5000 to $7000.
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Since I've cross-posted this on the Hyundai Thinktank forum, Hyundai definitely knows about the situation.

I will say, thinking about it a day later, that my actual experience was far removed from the customer-focused "we'll come to you" approach that Hyundai touted for the Equus. Thinking back on it, the overall experience was much more akin to buying a Honda or a Nissan--not even up to the level of an Acura or a Lexus experience. I don't fault Ken Flanagan, the Hyundai champion at Ed Voyles; I think he's working within the limitations set for him. But the end result is that I did not come away wowed by the vehicle, the dealership-within-a-dealership, or the customer experience.

At least you'd be able to drive a Honda or Nissan before buying one. :)

I suspect that Hyundai thought that people would be so impressed by the Equus that they'd be willing to put up with a less-than-perfect dealer experience for now.
 
I just got an e mail from my dealer informing me that they have their first
Equus and will be calling me with an appointment for a demonstration and test drive.
 
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Cliffbig,

I'm in Georgia also (not far from you) and I test drove the Equus. The only one they had was in the showroom and they took it out so I could drive it.

I had a 2009 V-6 Genny and I now have a 2011 V-8 Genny (much prefer the V-8 engine, but that's another thread).

I could tell the difference when I changed from the "sport" ride to the "comfort" ride. The steering changed and the firmness changed.

I noticed that it didn't have those awful Dunlop tires.

It a beautiful car, but I couldn't see buying the Ultimate, because frankly, 99% of the time I drive alone, and maybe 1 time last year have I ever had anyone in the back seat. Why spend that much extra on stuff I personally will never use. The only thing I will miss is the auto trunk open/close feature.

So, I'm getting the Signature and so was the other customer that was there as the same time as I was.
 

The price differential was made even more noticeable by a very low trade-in offer on a 2009 Genesis with 10,500 miles. The car has been garaged continually when not driven and is in impeccable shape, but the offer came in at almost $5000 under Kelly Blue Book trade-in value.



You have to be kidding? $5000 under Kelley? Of course they probably claimed a low 'wholesale value' for the Genesis. The way dealerships rip trade-in customers off. If that is going to be the case, that also will keep me out of an Equus for a while.
 
You have to be kidding? $5000 under Kelley? Of course they probably claimed a low 'wholesale value' for the Genesis. The way dealerships rip trade-in customers off. If that is going to be the case, that also will keep me out of an Equus for a while.

Moose, I think things have changed since Cliff posted this. He (and I ) got VERY favorable term for our '09 Gens.

Nola: Congrats and welcome to the club!
 
Waiting in a 2012 Equus... not going to be burned again for buying the first year model like I did on my 09 Genesis. Looking forward to seeing some additional toys on the 2012 models. Hopfully the 5.0 v8 will be out and a few more options.
 
Waiting in a 2012 Equus... not going to be burned again for buying the first year model like I did on my 09 Genesis. Looking forward to seeing some additional toys on the 2012 models. Hopfully the 5.0 v8 will be out and a few more options.

Understand completely. I was going to wait for the '12 Genesis myself.
Otoh, I wasn't burned by the '09. My purchase price at lease end was about $5k less than trade in value.
Worked out great!
 
Moose, I think things have changed since Cliff posted this. He (and I ) got VERY favorable term for our '09 Gens.

Nola: Congrats and welcome to the club!

Whoo. You are probably right. I just looked at the date on the original post. I keep stopping by my local dealer to take a look at an Equus and they can't seem to keep the car at the dealership. The must use the one car they have as the traveling demo. I guess I could call and set up an appointment. But here is no hurry and I don't want them bugging the crap out of me. I am sure when I am truly ready I will be able to work something out.
 
There is some valuable insight amongst these threads. My 09 Genesis lease is up on April 1 and I have had every intent to move to the Equus. It is also my intent to sell my Genesis outright because there is an opportunity to get a very reasonable amount of cash out it because the KBB private party value is currently $6000 more than my payoff. I have several friends who want it.

The new engine and transmission is critical in my decision as I will not purchase the car without it. Does anyone know when this is due to come to the market?

I share some concerns about the dealer component as mentioned. There does not appear to be any strategy in place to nurture existing Genesis owners to move up. Not being able to drive a new car is inexcusable and contradicts every marketing commentary Hyundai has put out about bringing the test drive to you.

If I decide on the Equus, it would need to be the Signature. Not for the cost difference, (I LOVE gadgets and features) but as noted, the ability for an average size adult to use the back seat throne is useless. This is not the case for the LS460L with the Executive Seat option. Would like to see the Signature with a rear seat video as a stand alone option.

Options instead of the Equus will be the Audi A8L or Jaguar XJL. I have driven both and am thoroughly impressed with both.

I appreciate everyone's comments on here.

Enjoy!
 
As the largest Hyundai Dealership in North America, We do have 6 Equus currently in stock. We have not turned down anyone for a test drive. A test drive is the only way to sell a car. If anyone in the NY/NJ/CT area is looking for an Equus, Just send me a message and I will get right back to you. I can even have my sales manager work pricing right over the phone with you and with no games!

Jon Pelc
Sales Consultant
Atlantic Hyundai
193 Sunrise Highway
West Islip, NY 11795
631-587-0700 X358
 
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