Excellent point. All international companies try and hedge their currency risk exposure, but it's not a perfect hedge. They also have exposure to so many basic materials price swings,fuel prices,advertising,labor unions. It's been known for a long time, that auto manufacturing, is a terrible business.I think one factor missing in this discussion (unless I just did not see it) is that the Euro has been very strong the last decade, and dollar has been declining. This has put tremendous pricing pressure on European auto manufacturers who sell product in the USA. MB prices may have increased, and more stuff is now optional at extra cost, but in no way have these pricing actions kept up with the increase in Euro compared to the US dollar.
At the same time, the Korean Won has also been relatively weak, and provides Hyundai with pricing flexibility compared to their German competitors.
Except that the ZF transmission on the Hyundai Genesis 4.6 V8 is suspiciously like those used on some BMW's, and the Aisin transmission on the 3.8 V6 is pretty good also (used on Lexus cars, among others). I do agree about the suspension refinement on the BMW, but I am not sure that is an issue of cost as much as it is some incompetent Hyundai employees in the California desert who made some bonehead decisions.BMW and Mercedes brands carry a prestige that enables them to charge the extra dollars. Additionally, BMW's have a drivetrain and usually suspension refinement that is better than their competitors.
I will admit almost complete ignorance on the subject of auto leasing, and because of that I guess I don't understand why "if it is a certified pre-owned 2-3 year old BMW it probably has a problem" just because BMW leases have artificially high residual values. Could you explain that?Also note that there is a big difference between purchase and lease, especially for BMW. BMW and to a lesser extent Audi and MB subvent their leases with artificially high residuals and artificially low money factors. BMW does it so widely that it effectively controls the market for quality 2-3 year old BMWs (if it is a certified pre-owned 2-3 year old BMW it probably has a problem).
Except that the ZF transmission on the Hyundai Genesis 4.6 V8 is suspiciously like those used on some BMW's, and the Aisin transmission on the 3.8 V6 is pretty good also (used on Lexus cars, among others). I do agree about the suspension refinement on the BMW, but I am not sure that is an issue of cost as much as it is some incompetent Hyundai employees in the California desert who made some bonehead decisions.
The fact is that Hyundai is buying market share with the Genesis in order to improve their overall brand image. Hyundai makes over 3 million vehicles per year worldwide, and they can afford to do that.
Everyone is entitled to their opinion, including yourself. But I don't think I stand alone in my opinions of car salesman, or the fact that most Hyundai employees are not used to dealing with upscale customers (but there are always exceptions and I apologize to those who fall into that category).Mark, thanks for your many insightful and helpful contributions to this site but you diminish your credibility with nutty attacks on hyundai employees, car dealers etc. Were you bitten by a dealer as a boy?
I will admit almost complete ignorance on the subject of auto leasing, and because of that I guess I don't understand why "if it is a certified pre-owned 2-3 year old BMW it probably has a problem" just because BMW leases have artificially high residual values. Could you explain that?
Yes, I understand that BMW overestimates the residual (on purpose).I have never seen a BMW dealer lease other than through BMW Financial. BMW Financial offers lower money factors and higher residuals...much higher than should be appropriate. For example, our 1998 had a wholesale value $4k below the residual in 2001. The dealer could buy it and sell it to us for $2k less than the buyout. BMW includes complete maintenance for 50k miles.
Because of these values if you are keeping the car less than 4 years it much cheaper to have the BMW lease.
When the cars come off lease, if they haven't been damaged they go into the CPO program. It costs the dealers about $1200 to certify the car, and it then includes a warranty to 100k miles.
So:
- The overwhelming majority of BMWs available used that are under 4 years old were leased by BMW Financial
- Only undamaged ones can be CPO
- They all had complete maintenance since it was free
The only ones that are wholesaled are the few that were purchased and not leased, those that were damaged, or those purchased by a third party leasing agency. This is a small percentage of the total, so the lack of availability keeps this market price up.
Meanwhile the dealers sell CPO with warranty at a premium. Everyone does CPO, but BMW has made it a science.
No, only scheduled maintenance is included.BMW includes complete maintenance for 50k miles.
You're not comparing apples to apples. When leasing, your payments may end, but then what do you do? You either have to lease again meaning you have more payments. Or you buy. When you buy at some point the payments stop. It's cheaper in this case if you ceased to own a car and walked away, which is never the case.Because of these values if you are keeping the car less than 4 years it much cheaper to have the BMW lease.
Cars that have been in accidents can still be CPO'd as long as the work had been done correctly. I looked at a 328i coupe. There are black plastic caps covering the bolts that hold the two front quarter panels in place. I popped them off, and they had all been turned. The only reason to turn those bolts is to remove them in order to paint the car, which means the car had been in a front end collision. Also there was overspray on the front A pillar. The body work was done well, no doubt, but the car was CPO'd and the carfax had no mention of any accident. But I work on cars and detail them, I know what to look for.When the cars come off lease, if they haven't been damaged they go into the CPO program.
BMW Certified Pre-Owned Warranty, you're covered for up to 6 years or 100,000 miles, whichever comes first. 100k warranty is not an extension of the bumper to bumper coverage. It's a separate limited warranty that covers mostly drivetrain components, and not a continuation of the original factory warranty.It costs the dealers about $1200 to certify the car, and it then includes a warranty to 100k miles.
That asterisk is very important. Here's what's not covered in the picture, sorry for the crappy iphone pic.It was scheduled then changed to comprehensive. It was interesting how the brake life magically increased 10k miles (to just over 50k) when that was done. Did they change it back? We switched to MB when the 2004 5-series came out. MB dropped scheduled maintenance for 2005...we estimated that having an NPV of about $1000.
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Cars can be sold as new with repairs up to $4k or 10% of MSRP. Repaints of bumpers and fenders are common. If a major repair was done and it is CPO, the dealer may have violated their contract.
Cars are like beer, you don't buy them you rent them. You always have a cost of capital and depreciation cost. There is also a risk of loss of value from an accident. A Porsche with a repair can be worth $20k less than one than was never hit.
The lease makes the lessor responsible for the risk of resale value at the end of the lease. However, it forces you to borrow the residual and 1/2 the depreciated about in the lease at an interest rate above your cost of capital. In the case of BMW and to a degree other manufacturers it allows you to include options (which have little resale value) in the lease at the high residual. It removes the risk of loss of value from an accident. And excess miles are usually at 15¢ or 20¢ each, compared to 35¢ or more on a resale. In some states the lessee only pays sales tax on the lease payment, not on the full MSRP.
The penalty is having to trade in at a specific time, which may not be best for getting the new car you want.
In the low priced end of the car market it allows the cars to be sold for a lower monthly out of pocket expense since the lessee never pays the residual principal.
In the high end of the market it brings the customer back and provides the CPO cars. In BMWs case, they lease such a high percentage the odds that a car not CPO has a problem are high. Not 100% but much higher than a used MB or Lexus of the same vintage.