2025 Auto Show

[Gen-EV]

I recently attended the opening Saturday of the 2025 Cleveland Auto Show (which I do most years). Genesis had about six vehicles there but what I found very disappointing to me is that there were no Genesis representatives at the booth and therefore all of the vehicles were locked. Most other luxury manufactures were there (Audi, Cadillac, Lincoln, Lexus, Mercedes...) with representatives and their vehicles unlocked. I could sit in any vehicle up to $194,000 but not in a Genesis.

I have notice this over the last couple auto shows in Cleveland. Given that Genesis is pushing to grow the brand by opening independent dealerships it makes sense to reach hundreds of thousands of potential customers by letting them sit in your vehicles right beside the competition.

What has your experience been at your local auto shows?

 

[Jhon]

I recently attended the opening Saturday of the 2025 Cleveland Auto Show (which I do most years). Genesis had about six vehicles there but what I found very disappointing to me is that there were no Genesis representatives at the booth and therefore all of the vehicles were locked. Most other luxury manufactures were there (Audi, Cadillac, Lincoln, Lexus, Mercedes...) with representatives and their vehicles unlocked. I could sit in any vehicle up to $194,000 but not in a Genesis.

I have notice this over the last couple auto shows in Cleveland. Given that Genesis is pushing to grow the brand by opening independent dealerships it makes sense to reach hundreds of thousands of potential customers by letting them sit in your vehicles right beside the competition.

What has your experience been at your local auto shows?

Sounds like they are operating the car shows just like they operate some of their service departments. (I slay me)