After all that buildup, I'm a bit disappointed in the pricing. I had already psyched myself up to the $600, but the jump to current price point is just too much for me (value judgment perspective). Oh, well. Hope y'all give us all good feedback on the chips. My interest was not in peak numbers, but the lower end torque boost and firm full throttle shifting (IMHO my 2011 has long full throttle shifts). I'd be curious to hear reports on those to attributes. The full defeat of traction control would have been nice as well.
It's expensive but I searched for new OEM ECU's for the 4.6 online and you can't find them for under $400. The $95 discount helped too.