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When you get beyond emotions, the car game is all about numbers. In this respect alone, the new 2009 Hyundai Genesis is a winner.
Pitched directly into the entry-level luxury segment against respected names like Audi, BMW, Lexus and Mercedes, the Genesis is more powerful and fuel efficient, longer and wider, has a stiffer chassis, slipperier shape and costs thousands of dollars less. Hyundai quality, both initial and longer term as judged by J. D. Power and other industry studies, has become the equal of the best in the industry and better than most in this class. Helping the cause is a warranty that covers the longest period of time in the business. On a purely rational scale, the Genesis is a done deal.
But for many buyers, emotions play a major role in vehicle acquisition decisions, from the looks, content, driving dynamics and in this class, image. The latteris the reason Hyundai is entering the luxury arena. It wants the world to know that it is building vehicles that stand up to comparison with anything on the market. It might take a while before luxury-car owners put Hyundai stores on their buying tour, after all these are people willing to pay a hefty premium for a brand and an image. But it shouldn't take long for people wanting to move up to a luxury car to catch on that this is a screaming bargain.
The styling is somewhat familiar. Each time you look atthe Genesis from a different angle you see a reminder of another luxury car, whether it be a Mercedes, BMW or a Lexus. The lines are all there someplace. To continue that effect, there is no identification on the front of Genesis. There's no logo, badge or name. You have to walk around to the back to learn of its genetics. The overall look is one of conservatism, which is something owners in this class apparently look for.
The interior on the other hand is a stand out. Stunning in looks and execution, it is a distinct departure, well furnished and finished as expected in this class. There is plenty of legroom front and rear and there's a massive trunk. In addition to eight airbags, the Genesis comes with electronic head restraints to reduce the risk of whiplash. The instruments and controls are large, legible and well positioned.
Read more:
http://www.bradenton.com/912/story/1012997.html
Pitched directly into the entry-level luxury segment against respected names like Audi, BMW, Lexus and Mercedes, the Genesis is more powerful and fuel efficient, longer and wider, has a stiffer chassis, slipperier shape and costs thousands of dollars less. Hyundai quality, both initial and longer term as judged by J. D. Power and other industry studies, has become the equal of the best in the industry and better than most in this class. Helping the cause is a warranty that covers the longest period of time in the business. On a purely rational scale, the Genesis is a done deal.
But for many buyers, emotions play a major role in vehicle acquisition decisions, from the looks, content, driving dynamics and in this class, image. The latteris the reason Hyundai is entering the luxury arena. It wants the world to know that it is building vehicles that stand up to comparison with anything on the market. It might take a while before luxury-car owners put Hyundai stores on their buying tour, after all these are people willing to pay a hefty premium for a brand and an image. But it shouldn't take long for people wanting to move up to a luxury car to catch on that this is a screaming bargain.
The styling is somewhat familiar. Each time you look atthe Genesis from a different angle you see a reminder of another luxury car, whether it be a Mercedes, BMW or a Lexus. The lines are all there someplace. To continue that effect, there is no identification on the front of Genesis. There's no logo, badge or name. You have to walk around to the back to learn of its genetics. The overall look is one of conservatism, which is something owners in this class apparently look for.
The interior on the other hand is a stand out. Stunning in looks and execution, it is a distinct departure, well furnished and finished as expected in this class. There is plenty of legroom front and rear and there's a massive trunk. In addition to eight airbags, the Genesis comes with electronic head restraints to reduce the risk of whiplash. The instruments and controls are large, legible and well positioned.
Read more:
http://www.bradenton.com/912/story/1012997.html
