Almost $45k after taxes.. What do you think?

[Sal Collaziano]

I know we don't see the car yet - but that's a pretty high price. Not for what you get - because for what you get, that's still a great bargain! But it's "up there" in price.

We know that the V6 will top out at around $38k. AROUND $38k. We're still not even sure if that might mean $39 or $40k.. And we're pretty sure that the v8 will top out at about $5k more than the V6. So we're probably looking at somewhere AROUND $45k when all is said and done.

That's a lot for a Hyundai - but still a bargain when you consider what you're getting.. At this point - what do you think of this?

 

[Mishka]

.......combined with the fact that Hyundai has been totally screwing up the marketing for it, I'd say they are going to have a TON of Genesis lying around (at 45k).

 

[Sal Collaziano]

I could be wrong but I have a feeling Hyundai could have priced this car better.. This is a very bad time for the automotive industry in America.. Even Lexus is suffering a bit.. For Hyundai to come out with an expensive car NOW is seeming like bad timing.

Then again, we haven't seen the car in showrooms yet. It could sell like crazy. I'm just a little worried about the pricing.....

 

[GrandPrix08]

Well, I don't know, but 45K seems to be too much for a Hyundai. As I was saying before number of times, it is just too early to bring these cars in. Unless they can price them low. But 45K seems a bit too much while there are still many people who consider Hyundai as nothing more than a cheap alternative to the big boys. I hope they can price it down a bit more when they are ready to bring them in, in few months, if they want it to be a success.

 

[Genesis X]

You can get a very well equiped ES 350 for $45k. That's MSRP and right now w/ the slow econ. it's very realistic to get $3-4k off that price.
Resale on the Lexus is pretty much guaranteed to bring a premium.

If you want me to consider the Genesis then it better be closer to $35K fully loaded w/ some incentives on top of that.

Remember it still is just a Hyundai. Although I believe they are the next up and commer they have not arrived yet.

 

[Sal Collaziano]

You can get a very well equiped ES 350 for $45k. That's MSRP and right now w/ the slow econ. it's very realistic to get $3-4k off that price.
Resale on the Lexus is pretty much guaranteed to bring a premium.

If you want me to consider the Genesis then it better be closer to $35K fully loaded w/ some incentives on top of that.

Remember it still is just a Hyundai. Although I believe they are the next up and commer they have not arrived yet.

I know exactly where you're coming from. But $35k is a lot to ask for, for a very nicely designed vehicle with RWD, close to 400 horsepower and the list of amenities the Genesis has.. I do think the ES is an excellent "Vanilla" vehicle for the luxury car driver (I do like it quite a bit) but the Genesis is going to give a much more engaging experience... I'd say $40k is the way to go for a fully options V8 Genesis sedan...

 

[Genesis X]

I was using the V6 for pricing. The V8 adds value and status. Still think $40k is too much. Again it's a Hyundai.

You can also get the IS 350 w/ 306hp and all the amenities for much less than $40k.

Again the resale for a Lexus is almost guaranteed. Hyundai not so much.

If you look at the total cost of ownership the Lexus is a no brainer.

 

[gopack504]

I agree with everyone that $38k to 45k is way too much for Hyundai to expect people to pay, when they are new to the luxury car market. They need to sell between $30-35k for a fully loaded and all the amenities for a couple years to build loyalty and get people to rave about their Genesis. Then they can increase the price slowly by 5% a year.

 

[Sal Collaziano]

I don't feel good about comparing the Lexus IS350 to the Hyundai Genesis... Sizewise, it's like comparing the Lexus IS to the Lexus LS...

 

[gopack504]

Are you saying that size wise the Genesis is comparable to the Lexus LS?

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[Sal Collaziano]

The Hyundai Azera is comparable in size to the BMW 7-Series (which is around the same size as the Lexus LS) - and the Hyundai Genesis supposably has more interior room than the Azera.. So yes... I could be mistaken.. I haven't looked at specifications - I'm just going by ear.

 

[gopack504]

If it's comparable in size to the LS, then the price for the Genesis is probably pretty good. The Lexus website list the starting price for an LS at $62k. The LS does have some pretty sweet luxury features. A web video shows the back seats recline with a foot rest that comes up, plus a small middle table comes out between the two back seats. It also has a compartment between the two back seats to keep beverages cool, and a video monitor that drops from the ceiling (as a driver that would drive me nuts to have a monitor in my rear view mirror). I'm sure the Genesis has a ways to go in the luxury department as compared to the Lexus LS.

 

[Sal Collaziano]

The Lexus LS is at the top of the list in regards to luxury cars. Right there along with the Mercedes S-Class (okay, Bentley, Rolls Royce, Maybach, etc are way over them). So comparing the Genesis to a Lexus LS is kinda funny. So we won't do that. But sizewise, it's right there. Though the LS460 does have a long wheelbase version giving tons of legroom for rear seat passengers...

What the Genesis IS is a great car for those who like a driving experience LIKE a Lexus LS - but with less financial impact. The version of the Lexus LS with the reclining seat with massage and all that costs over $80k easily. Maybe even $90k.

 

[Genesis X]

If you can get similar features on the Genesis as compared to the LS then yes $45k is not bad. I don't think the Genesis can come close the the LS except maybe in size. I think that a more apples to apples would be to compare the Genesis to the ES. both V6 versions are close to HP. The Genesis is RWD so I give it a bump for that. But at the end the ES comes out on top and looking like a lower price as well.

In conclusion. The Genesis better come in far cheaper than expected or buyers will go with a proven luxory brand with good resale rather than risk the purchase of the Genesis.

Believe me I want the Genesis to succeed. Unless they go for value, low price as the Hyundai name does not carry enough clout, they will fail. They first have to get people to buy the Genesis which will only be accomplished by offering a financial incentive to out weigh the pros of the competition.

 

[Sal Collaziano]

I agree with most of what you said, Genesis X. Even Lexus is starting to have problems because they're slowly losing their reputation of being a better car at a better price. The competition is quickly catching up and Lexus keeps raising their prices. People with the kind of money it's costing to buy a top-tier Lexus are simply buying Mercedes.

The ES is a closer comparison for the Genesis. With the v8, the Genesis may come out on top. The the V6, it should be a good bit less expensive. No?

 

[gipp]

Lets remember that the Hyundai Veracruz Limited AWD beat out the Lexus RX350 in a Motor Trend comparo feature. That was the first time any SUV beat the RX in any magazine test since its introduction (including Mercedes,Acura,Infiniti,Audit, etc.). The tested Veracruz MSRP was $38,320. Nobody seems to scream about that price point. The Veracruz has the 3.8 DOHC V6 pumping out 260hp to a 6 speed auto with 5 star front and side crash ratings, nav, XM, etc..
My assumption is the the "new flagship" created from a fresh design perspective should be even better. The MSRP Genesis pricing seems to actually be right in lock step with the other Hyundai products. The VeraCruz won the test based on a combination of value, performance and feel(luxury, quality,design).

Let's also remember that the dealer sets the actual price. During a period of recession and stagflation luxury cars historically command 12-16% discounts off MSRP. A $42500 MSRP should sell in the real marketplace for about $36,000 regardless of the manufacturer.

My hope is that the dealers do not go crazy and think that because they have a new toy they do not have to obey the market and current economic trends.

But all of this is mute if the car does not drive like a real sports sedan should. It sounds to me like the Genesis HQ team is trying to fine tune and get this thing right. I'd rather they delay shipping and get if right than to bow to the pressures of the sales and marketing departments. Let the engineers stay in charge until they can launch the product they set out to create. If that happens, who knows, the Genesis might actually beat out some high profile nameplates in some magazine comparison tests...

 

[GrandPrix08]

Well, as far as the Motor Trends pick of the Veracruz as the winner, it seems that no-one is pointing out that it wasn't the clear win for Veracruz. Motor Trend DID say, Veracruz need a big deal of improvements to really beat out the Lexus. Closing the article as saying Veracruz WON'T Steal ANY loyal Lexus fans. I know, I know, there is about 5K difference in pricing, so it wasn't really a fair comparison to begin with, but it is obvious that it(Veracruz) didn't beat the Lexus single handidly in every category. Lexus had Nav, Veracruz didn't which it lost a big chunk of points there, while gained a few back since Lexus's Nav was also requiring the use of it in order to turn on the radio(if I remember correctly), also, in the luxury department, Veracruz came far short of Lexus's quality, or so I've read in that magazine. At the end, I was rather surpriced that they have chosen the Hyundai as the winner, since I've read all kinds of negative things about the Veracruz before they declare the winner.

Well, what my point is, yeah, Hyundai really should focus more on fine-tuning and making it sure that everything works as they planned, THEN release the car, even if they have to delay the launch. Since, surely, North American car buyers, I think, is NOT ready to pay that hefty amounts of money on Hyundai's. Well, Yet. Considerring how few veracruzs are cruising in US roads. I have not seen much of them still to this day, and when the Azera, another one of their higher end model, isn't doing well as the company had hoped for. They should take the time and perfect the Genesis before marketting it for sale in North America. If they can, they should also release the V8 version in Korea to see how it does first before bringing them here.

Well, that's what I think.

 

[gentau]

I would probably take a chance on a first year model Genesis priced in the mid-thirties; but there just isn't any way I would pay more than that.

 

[gopack504]

If Hyundai was smart they would be browing these forum boards to gauge where the market is at. I'm sure their marketing people are doing their homework. Several post earlier in this thread someone mentioned that Hyundai is screwing up the marketing. Since that fancy Super Bowl commercial I do not think I've seen any marketing. I think everyone is right that if they do not price this car right you will not see to many on the road. For me that would be a low $30k starting price for a V6. The Veracruz is suppose to be comparable to the Lexus RX, but I haven't seen to many Veracruz out there. I checked out the Veracruz and the $38k sticker price turned me off, considering I can get a Lexus RX hybrid for $42k. If Hyundai wants to be the next luxury car brand they need to build their loyal market of "converts" first, and to do that set the price at a very attractive price point.

 

[Sal Collaziano]

Gipp, just make sure you realize the Genesis is going to be a "luxury" sports sedan. Luxury first, sports second. I highly doubt it's going to be a BMW.. Then again, that's just my opinion...

As for Hyundai Veracruz vs Lexus RX350 - I'd take the Lexus. But for someone looking to save $5k, which over 3 or 4 years really isn't much anyway - the Veracruz comes very close...