I saw a new Genesis some time ago, I chuckled to myself - What kind of car is so ashamed about its identity it doesn't even have a
badge on the front?
Didn't think much of it until it became time to replace my BMW.
As a member of the BMW CCA, I went straight to the local dealership and test drove the 528 and 535. By the end of the day, I had settled on a well optioned 535 for European Delivery.
Passing by the Hyundai dealer the next day, I remember reading something about them coming up with a competitor to the 5 and 7 series, so I figured I'd go test drive it for kicks.
Long story short, after sleeping on it for just one night, I drove home a 2012 Genesis - because it was better in almost every respect, not just price. [It was marginally slower on shifting, but I could live with that.]
Looking back - I don't understand why Hyundai hides the
badge. I don't understand why people seek "re-affirmation" about growing prestige from others. I know how great the car is, and I have absolutely no qualms with it.
If anyone else wants to chuckle about my Hyundai, they can. I honestly don't care. They can make the same revelation I made in time.