Mark_888
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According to this article, automakers have boosted incentives recently to increase sales.
http://www.bloomberg.com/news/2014-09-04/bmw-to-audi-splurge-on-incentives-boosting-u-s-demand.html
http://www.bloomberg.com/news/2014-09-04/bmw-to-audi-splurge-on-incentives-boosting-u-s-demand.html
The average cost of incentives per vehicle vary widely by brands, with sellers of higher-priced models such as luxury cars or full-size pickups tending to spend more to boost deliveries. Spending [on incentives] by vehicle averaged $4,912 at BMW last month, followed by $4,189 for Mercedes and $3,236 for Audi.
Chrysler was the biggest discounter among full-line carmakers last month, with average spending of $3,856 per vehicle, followed by $3,595 at Ford and $3,587 at General Motors Co. (GM).
“Incentive spending changes reflect consumer demand shifting to higher-MSRP, higher-profit vehicle segments, which is a net positive for most full-line automakers,” said John Krafcik, president of auto-buying website TrueCar Inc.
Chrysler was the biggest discounter among full-line carmakers last month, with average spending of $3,856 per vehicle, followed by $3,595 at Ford and $3,587 at General Motors Co. (GM).
“Incentive spending changes reflect consumer demand shifting to higher-MSRP, higher-profit vehicle segments, which is a net positive for most full-line automakers,” said John Krafcik, president of auto-buying website TrueCar Inc.
