Well, I didn't know if price talk was ok, but here goes. My car 15 5.0 Ultimate 21K, mint condition. They were asking 29,750 for the car. I offered 28,500. I walked in pre-approved with financing in hand. They balked, I called another dealer to setup appointment about my second choice car as I was gonna walk. They quickly met me halfway (29) which is what I expected. But, I suspect they reclaimed that lost profit in Warranty negotiations, as they would not budge in that pricing one bit when I wanted to extend the warranty. The electronics warranty is only 3/30, and expired on my car, so to extend to 5/100 like the others, powertrain/other warranty, it cost me boocoo. Worth it I suspect because I've read the horror stories about having to replace Ulimate NAV/Radio stacks which run upwards of 4k. Glad I did, because when I got home, I noticed a turn signal DRL out. They fixed the following week, didn't cost a dime. Overall a good experience, but just getting started. But in researching this car for 2 years, it appears living daily on Autotrader, Jim Ellis Hyundai in Atlanta is the Genesis center of the Universe. They acquire and turn over more slightly used Genny's then anyone else in the US. At least, that's the way it looks to me. Fortunately, I live in the ATL area. Hope this helps.