@wallynm: Respectfully disagree with you. I think it's easier than ever for designers to determine the height that body side moldings should be. First of all, the high percentage of crossovers/SUVs/trucks on the road would dictate a good portion of the decision. Secondly, mainstream family sedans (Accord, Camry, Fusion, Sonata, 6, Altima) have very similar dimensions and would dictate another good portion of the placement decision. If anything, I think that there is much less diversity in vehicle design now than there ever was before. Also, low to the ground sporty cars don't sell in anywhere near the numbers they used to----the Miata being the only exception that I can think of. I think it's more a matter of copycat designers. For the past 5+ years the "high belt line, pinched window area, slab side" school of design (Chrysler 300) has been popular. Lack of body side moldings is a styling decision. Can't wait until this bandwagon is over.