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Everybody is using Acura's "Man and Machine" brand strategy

Sal Collaziano

Sal Collaziano

Genesis Motors Forum
Staff member
Joined
Mar 25, 2008
Messages
9,169
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1,323
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Location
Florida
Genesis Model Year
2015
Genesis Model Type
2G Genesis Sedan (2015-2016)
Well. Not literally "everyone". But Hyundai is the third brand I've seen basically grab this idea and use it.

The Genesis "aims to fuse technology and man to ultimately produce true value". I forget which other brand used a similar phrase but I suppose Acura had a good idea with this one. Now if they could just make cars people want to buy. But I think they're too late. Genesis Motors is certainly going to steal a lot of ex-Acura customers...
 
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Look at how technology is trending with "the internet of things" and wearables. Integration is buzzworthy. People buy buzz.
 
Hyundai Genesis said:
Genesis Motors is certainly going to steal a lot of ex-Acura customers...
Click to expand...
Hyundai is already doing that.

2011 Acura TL-SHAWD -> 2013 Genesis 3.8 Tech
 
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