Let's wait and see.
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Now co-located in Hyundai dealerships, Del Rosso said the first freestanding Genesis stores will begin appearing “in the next 12 to 18 months.” While describing the investment in separate Genesis showrooms as “optional” Del Rosso intimated at some point building a dedicated showroom will be a condition for selling the brand as the product line grows.

Genesis CEO Talks EVs, Growing Product Line
For a five-year old, the luxury Genesis brand is looking to grow up very quickly while cultivating its own demographic of youthful customers it calls “Generation Genesis.”
