G70 release date

[Mark_888]

It's a different calculus, of course, when an entirely new model (as opposed to an annual update of an existing model) is being introduced. And doing that at a time of year when demand tends to be higher makes sense.

I don't think the time of year is a factor anymore for new models. They get them to market as soon as they are ready. The competition is always on their heels.

I just don't think people realize what it takes to bring a new model to the market. The manufacturer can "plan" on when they expect it be ready, but real world problems and events typically delay projects of that level of complexity.

 

[YEH]

Historically, new American cars would get introduced in September. The idea was that, during the summer months, the previous year's models would still sell because demand was generally high at that time of year. As the Fall aproached, demand would flag and so they'd bring out the new model year then to stimulate interest.

It's a different calculus, of course, when an entirely new model (as opposed to an annual update of an existing model) is being introduced. And doing that at a time of year when demand tends to be higher makes sense. So a June availability seems like a good choice for Genesis if they can meet that goal. That would also allow them to hold prices for the first month or two and, as demand subsides with approaching cooler weather, offer discounts to help maintain sales. It's also helpful to be out-of-cycle with competitors' new models so that the G70 isn't competing for attention with its rivals. We'll see.

Also have to keep in mind Korea launch versus a US or other market launch.

The 1G Genesis was launched here late July or August, but it went on sale in Korea early Jan. - so typically, about a 5-6 month delay from the Korean launch.

- - - Updated - - -

FYI, Genesis is now telling dealers they won't be seeing any until some time in June.

Yep - confirmed by the big man, himself.

Of course, while new concept cars are very flashy and exciting, they can't distract from the fact that Genesis is in the midst of a slow US market rollout. You still have to buy a G80 or G90 through a Hyundai dealer for now; Fitzgerald told Roadshow its standalone dealer plan won't be finalized until the second quarter of this year. And while the new G70 sedan launched to rave reviews late last year, it isn't estimated to go on sale in the US until June or July. In fact, Fitzgerald said there won't even be a G70 on its New York show stand.

In other news, a new Genesis concept for the NYAS.

"We'll show something at the New York show," Fitzgerald told Roadshow. "If you happen to be in town, you should not miss this one."

Fitzgerald declined to give any specifics as to what's coming, but the enthusiasm in his voice spoke volumes.

"I think this will be a turning point for the brand, how people perceive this brand and how people look upon this brand," Fitzgerald told us. "This one will push the envelope definitely further... A lot of people will be surprised."

https://www.cnet.com/roadshow/news/genesis-concept-new-york-auto-show/

Thinking it's either a concept version of the near luxury coupe, the halo GT or the 1st of the dedicated EV models.

 

[Bamm1]

Also have to keep in mind Korea launch versus a US or other market launch.

The 1G Genesis was launched here late July or August, but it went on sale in Korea early Jan. - so typically, about a 5-6 month delay from the Korean launch.

The G70 went on sale in late Sept. in Korea. So that would put the US release in March if it matched previous Genesis models.
The June timeframe (9 months after Korea) still seems “close enough” I guess. But not available until a year (or more) after the Korean market (Sept/Nov) seems purposeful and not some unexpected delay. Especially if the G70 is available in Canada in April.

 

[Mark_888]

The G70 went on sale in late Sept. in Korea. So that would put the US release in March if it matched previous Genesis models.
The June timeframe (9 months after Korea) still seems “close enough” I guess. But not available until a year (or more) after the Korean market (Sept/Nov) seems purposeful and not some unexpected delay. Especially if the G70 is available in Canada in April.

Hyundai Canada is a separate company from Hyundai Motor America or Genesis Motors USA. In Canada the distributor is showing the cars before getting to dealers and taking orders from customers, which is not legal in the USA (cars must be sold by independent dealers in the USA).

It is much harder to fill the channel in the USA than in Canada. Genesis Motors will likely have an expensive advertising campaign when the car is available at dealers, but it takes a lot more cars (and hence more time) get all the USA dealers stocked with cars. They don't want to be spending millions in advertising if there are no cars to sell.

 

[devellis]

I don't think the time of year is a factor anymore for new models. They get them to market as soon as they are ready. The competition is always on their heels.

I just don't think people realize what it takes to bring a new model to the market. The manufacturer can "plan" on when they expect it be ready, but real world problems and events typically delay projects of that level of complexity.

There's two factors operating. One is the set of reality constraints that the manufacturer has to deal with. The other is the psychology of the consumer. The former, of course, doesn't negate the latter. While I suspect that you're right that they get the cars out as soon as they can, when they get them out may well still be a determining factor in how enthusiastically people embrace the new car -- or even whether they notice that it's been released. In May or June, people are imagining how nice a new car would be on the vacation they're planning. In August or September, they're thinking about getting their kids' college tuition money pulled together. In November and December, they're thinking about the impending holidays and the more adverse weather conditions. Those things can and do impact sales. Of course, not everybody has these things on their minds at those times of year, but plenty do. And that can steer them toward or away from a purchase.

 

[Mark_888]

There's two factors operating. One is the set of reality constraints that the manufacturer has to deal with. The other is the psychology of the consumer. The former, of course, doesn't negate the latter. While I suspect that you're right that they get the cars out as soon as they can, when they get them out may well still be a determining factor in how enthusiastically people embrace the new car -- or even whether they notice that it's been released. In May or June, people are imagining how nice a new car would be on the vacation they're planning. In August or September, they're thinking about getting their kids' college tuition money pulled together. In November and December, they're thinking about the impending holidays and the more adverse weather conditions. Those things can and do impact sales. Of course, not everybody has these things on their minds at those times of year, but plenty do. And that can steer them toward or away from a purchase.

Interesting theory, but I don't buy it.

Even if what you say is true about peak buying times of the year, there is no reason why they need to introduce a car during peak buying times. Once someone buys a different car because they can no longer wait for a new model, that sale is lost forever, or at least until they buy another new car down the road.

 

[GV70GUY]

G70 "it isn't estimated to go on sale in the US until June or July. In fact, Fitzgerald said there won't even be a G70 on its New York show stand."

So what Auto Show will the G70 debut?

 

[EdP]

So what Auto Show will the G70 debut?

Only thing I saw was a CUV concept car with fuel cell.

 

[devellis]

Interesting theory, but I don't buy it.

Even if what you say is true about peak buying times of the year, there is no reason why they need to introduce a car during peak buying times. Once someone buys a different car because they can no longer wait for a new model, that sale is lost forever, or at least until they buy another new car down the road.

What you say is true, of course, for the individual in that particular scenario. But what's important is buyer behavior in the aggregate. I do think that there are seasonal fluctuations in demand. My brother, who sold Mercedes for years, certainly believes that, as well. There's a lot more showroom traffic at certain times of the year than others, with colder months being the slowest. But I don't have hard data at my fingertips beyond that and perhaps some of the seasonal fluctuations are mythology. But at a minimum, it seems to be a widely-believed myth in the auto industry.

 

[Bamm1]

What you say is true, of course, for the individual in that particular scenario. But what's important is buyer behavior in the aggregate. I do think that there are seasonal fluctuations in demand. My brother, who sold Mercedes for years, certainly believes that, as well. There's a lot more showroom traffic at certain times of the year than others, with colder months being the slowest. But I don't have hard data at my fingertips beyond that and perhaps some of the seasonal fluctuations are mythology. But at a minimum, it seems to be a widely-believed myth in the auto industry.

Seasonal sales trends are not a myth. That is why you always see things like "November to Remember", "Audi Season of Sales", etc. to help bolster sales during the downturn.

https://www.investopedia.com/ask/an...ant-are-seasonal-trends-automotive-sector.asp

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[EdP]

Seasonal sales trends are not a myth. That is why you always see things like "November to Remember", "Audi Season of Sales", etc. to help bolster sales during the downturn.

What concerns me, in our "politically correct" society, is it proper to wish someone Happy Honda Days if the celebrate Toyotathon?

 

[Bamm1]

 

[GenesisYEG]

What concerns me, in our "politically correct" society, is it proper to wish someone Happy Honda Days if the celebrate Toyotathon?

Excuse me! Have you heard of our lord and savior Ford Employee Pricing Event?