turnne
Registered Member
- Joined
- Oct 4, 2015
- Messages
- 938
- Reaction score
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- Genesis Model Type
- Genesis G90
Please cite the specific laws that prevented them from opening Genesis dealerships?That would be the laws that prevented them from opening Genesis dealerships.
Hyundai took a different path than Toyota. They sold the Genesis model by Hyundai dealers and wanted to shift to stand alones. They could not do that. Toyota started with the Lexus brand from the start.
Easy to be critical, but neither of us was in the boardroom meetings
Otherwise you are speculating
I realize Hyundai took a different path...clearly not the best one based on the outcome we are at today
Yes..Toyota invested heavily, it was a huge risk that paid off very well from the very start
I can imagine that Toyota did their due diligence and made the decision..and probably was advised as well...that what they did was the only way to enter the US market due to the way buyers bought luxury vehicles.
To your point, business leaders make the wrong decisions sometimes and it typically costs them dearly
Lack of free-standing dealers and very little exposure, relatively speaking, in several luxury markets
I was in the Dallas area this week ..where I grew up. It is a huge luxury market with 5-6 ea BMW/Mercedes/Lexus dealers
According to their statements, there are dealers there that have led the country in Lexus and BMW sales
Genesis has 3 dealers and 2 of them are not close to wealthy areas of the Dallas.
It seems like luxury cars dealers and luxury retail are typically close in proximity to the people that are their core clientele
Yes, that certainly saved them costs with cheaper real estate, but I dont think that was a good move
Warren

