- Joined
- Mar 25, 2008
- Messages
- 9,262
- Reaction score
- 1,340
- Points
- 113
- Location
- Florida
- Genesis Model Year
- 2015
- Genesis Model Type
- 2G Genesis Sedan (2015-2016)
- Steven Yandura will lead Genesis sales operations, continuing to drive the brand’s sales momentum forward
- Robert Lecznar will lead Genesis aftersales, customer satisfaction, and training, enhancing the Genesis purchase and ownership experience throughout the buyer lifecycle
Steven Yandura, Vice President, Sales Operations
As vice president, sales operations, Genesis Motor America, Steven Yandura will lead the brand’s sales and retail operations in the United States. Yandura will drive the development of business strategies for Genesis’ sales function to support continued growth and market competitiveness. Additionally, he will oversee field operations, product distribution, incentives, and sales analytics & forecasting to meet the brand’s key growth objectives. Yandura will report to Tedros Mengiste, chief operating officer, Genesis Motor North America.
Previously, Yandura held the role of vice president, aftersales, customer satisfaction, and training at Genesis Motor America.
“Since joining Genesis, Steven has played a key role in strengthening our aftersales operations to elevate the brand’s purchase and ownership experience,” said Mengiste. “As we continue on our trajectory of record-breaking sales, I look forward to partnering with Steven on continuing Genesis’ strong sales growth in the U.S. market.”
In his prior role, Yandura achieved record-breaking competitive parts sales, increased service and satisfaction scores across Genesis retail facilities, and improved technical and non-technical training. Prior to joining Genesis, Yandura served as vice president, MOPAR U.S. and field operations at Stellantis where he achieved record levels of parts revenue and launched a comprehensive customer experience program.
Yandura holds an MBA from the University of Phoenix and a Bachelor of Arts in communication from Michigan State University.
Robert Lecznar, Vice President, Aftersales, Customer Satisfaction, and Training
As vice president, aftersales, customer satisfaction, and training, Lecznar will oversee Genesis’ customer experience strategy aligning with the brand’s elevated standards for customer satisfaction. Lecznar will be responsible for the development and execution of annual plans that address evolving market dynamics and competitive conditions. Additionally, Lecznar will lead the development and implementation of all Genesis training programs, working closely with internal teams, retail staff, and strategic partners. Lecznar will report to Tedros Mengiste.
“Robert brings extensive aftersales and customer service expertise to our brand during a pivotal time of expansion,” said Mengiste. “I look forward to working with Robert on strengthening our capabilities to enhance our customer experience throughout the purchase and ownership journey.”
Lecznar joins the Genesis brand with 25 years of experience across the automotive industry, holding various leadership positions at Audi of America in addition to extensive technical experience at Ford, General Motors, and in automotive retail. Most recently, as vice president, Audi aftersales and warranty, Lecznar achieved record levels of parts revenue, implementing revised customer satisfaction programs and efficiencies across the day-to-day dealer warranty operations. Additionally, Lecznar led all operations related to the aftersales business including planning, operations, training, and program development.
Lecznar holds a Master of Management degree from the University of Phoenix and bachelor’s degree in automotive heavy equipment management from Ferris State University. He is also a graduate of General Motors’ Automotive Service Educational Program (ASEP).
