^As usual, you've got NOTHING.
Try thinking just a little bit.
As YOU stated, SK has a per capita GDP about HALF of that of the US.
So despite that, how is SK one of the largest and most lucrative markets for lux autos (and lux products in general), but not for a wide spread wealth gap?
Over the past 3 months, Genesis sold around 22k G80s and 10k GV80'S (that's in addition to all the German lux vehicles sold).
For the 2nd Q of 2020, Hyundai had an opera profit of $493 million despite global retail sales having fallen 33% due to the pandemic.
Hyundai was one of the few automakers to finish the Q in the black.
Honda finished the Q with a $765 million loss and Toyota only managed to eek out a profit of $129 million despite being the largest (or 2nd largest) automaker in the world.
Hyundai finished a good bit better than Toyota, and a heck of a lot better than Honda, despite the 2 faring a lot better in China than Hyundai, as well as their luxury arm selling a lot more here in the US.
Furthermore, Toyota sells high margin BoF pick-ups and SUVs (which Hyundai does not have yet) world-wide (demand for pick-ups hasn't slowed) and Lexus sells far more world wide than Genesis.
So despite all that, how did Hyundai manage to garner a good bit more profit for the quarter?
While the
Palisade played a part, Toyota has the Highlander/Kluger (as well as the 4 Runner, Fortuner, Prado and Land Cruiser) and Honda the Pilot.
The difference maker was G80 and GV80 sales in Korea.
Acura doesn't exist in Japan and Lexus doesn't sell too many of its higher-end models in Japan (or, for that matter, China).
The profit driver for Hyundai was high margin vehicle sales in Korea.
You spent much of this thread poo pooing the purchasing power of Koreans or in lieu of that, suggested that Genesis had to discount their wares in their home market and take a lower profit when in actuality, Genesis has always decontented for the NA market in order to keep pricing under a certain level.