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Genesis Ranked Top Brand in J.D. Power 2019 APEAL Study

Sal Collaziano

Genesis Motors Forum
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FOUNTAIN VALLEY, Calif., July 25, 2018 – Genesis placed first in J.D. Power’s U.S. Automotive Performance, Execution and Layout (APEAL) Study among all brands. With a score of 884, Genesis topped the APEAL Study rankings. The first-place finish for Genesis in the 2018 APEAL Study represents a 15-point increase over its second-place finish in 2017.

“At Genesis, our goal is to reach and exceed established customer requirements, and we will continue to reset the expectations for user experience in the luxury space,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand.

Overall, the Genesis brand ranked first or second in nine of the ten premium vehicle attribute categories.

“We are humbled that our brand continues to receive such great accolades that affirm our commitment to quality and the total ownership experience,” said Erwin Raphael, Executive Director and General Manager, Genesis Motor America. “We are honored to be recognized as a top luxury automaker by both our owner network and J.D. Power.”

The APEAL Study assesses how much owners like or dislike 77 attributes in 10 categories of their new vehicle at 90 days of ownership. These attributes include driving dynamics, visibility and safety, storage and space and interior and exterior design. A total of 67,742 surveys were completed encompassing 31 brands and 176 models.
 
Well, I certainly find my Genesis quite appealing. Interesting study though. Now if that can just translate to more sales and increased resale value. ;)
 
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In stark contrast, Genesis (really Hyundai) finishes 2nd to last (Tesla) when it comes to dealership customer satisfaction when it comes to buying experience for prospective buyers (note: Hyundai does OK when it comes to selling Hyundais as expectations are lower).

Wouldn't be surprised if the majority of the worst experiences were at Hyundai dealerships that do not sell the G90.

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This is exactly why (w/ a full lineup coming) it's imperative that a separate Genesis dealer network gets established.

On a side note - Porsche is near the bottom as well, but their dealerships/salespersons tend to be snobbish.
 
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