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'Time to add the spice': Genesis to take on Mercedes-AMG and BMW M with powered-up Trilogy X performance models - Car News
Genesis has forecasted its performance-focused future, with the brand to start adding "spice" to its line-up with sportier models and powered-up engines. That's the word from Genesis' Chief Creative Officer, Luc Donckerwolke, who said the work to establish the brand has been done - and now it's...
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Genesis has forecasted its performance-focused future, with the brand to start adding "spice" to its line-up with sportier models and powered-up engines.
That's the word from Genesis' Chief Creative Officer, Luc Donckerwolke, who said the work to establish the brand has been done - and now it's time to have some fun.
"We have been building the foundations of the brand. It’s all basically built on being athletic and being elegant. This is basically done, we have constructed the brand. And now we believe it’s time to add the spice," he said.
"This is the letter of intent of what’s to come. There’s more to come."
The letter he's referring to is the Genesis GV80 Coupe Concept, a petrol-powered performance SUV revealed in full at the New York Auto Show.
It's Concept in name only, though. The model has already been confirmed for global launch this year, with an arrival in Australia expected in the first half of 2023.
It is also expected to debut a new and more powerful version of Genesis' biggest and most powerful engine, the 3.5-litre twin-turbo V6.
^ Hope this last part means new and not just new to Australia (which currently doesn't get the e-supercharged V6).
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