Genesis to advertise in 2009 Super Bowl

[Simonwpb]

Hyundai drives to Super Bowl 2009
Written by PPN Staff
link

The Hyundai GenesisHyundai recently bought a 30-second ad spot in one of the most prized sports events in the United States: the NFL Super Bowl. In the upcoming 2009 Super Bowl, the South Korean auto maker will use the 30-second ad spot to promote the Hyundai Genesis (the company’s latest luxury sedan).

Incidentally, Hyundai will transfer its advertising duties from Goodby, Silverstein & Partners to World Marketing Group. However, Goodby,Silverstein & Partners will still craft the marketing plans for the new Genesis campaign, because it still contracted to the old ad agency.

In last year’s Super Bowl, Hyundai also had an ad spot, which did well for the company’s exposure. But this time, the company is venturing to a different market. Hyundai is popular for producing lower-priced vehicles; the introduction of a more expensive luxury coupe could compromise the company’s reputation.

The Genesis campaign will definitely need all the help it can get, and help doesn’t get much better than a 30-second spot during the Super Bowl.

 

[enjoyingsilence]

Curious. what's the going rate for an advertisement during superbowl primetime?

 

[EdVoylesHyundai]

Hyundai drives to Super Bowl 2009
Written by PPN Staff
link

The Hyundai GenesisHyundai recently bought a 30-second ad spot in one of the most prized sports events in the United States: the NFL Super Bowl. In the upcoming 2009 Super Bowl, the South Korean auto maker will use the 30-second ad spot to promote the Hyundai Genesis (the company’s latest luxury sedan).

Incidentally, Hyundai will transfer its advertising duties from Goodby, Silverstein & Partners to World Marketing Group. However, Goodby,Silverstein & Partners will still craft the marketing plans for the new Genesis campaign, because it still contracted to the old ad agency.

In last year’s Super Bowl, Hyundai also had an ad spot, which did well for the company’s exposure. But this time, the company is venturing to a different market. Hyundai is popular for producing lower-priced vehicles; the introduction of a more expensive luxury coupe could compromise the company’s reputation.

The Genesis campaign will definitely need all the help it can get, and help doesn’t get much better than a 30-second spot during the Super Bowl.

That article is a little confusing. Hyundai had 2 spots in the 2008 superbowl, both Genesis spots. I am not sure how doing another Genesis spot is venturing to a different market. Also not sure how the introduction of a more expensive luxury coupe has anything to do with advertising the company's latest luxury sedan????

 

[BigElm]

Curious. what's the going rate for an advertisement during superbowl primetime?

All depends what time slot... closer to half time can reach $2 million (yes, two million dollars).

That article is a little confusing. Hyundai had 2 spots in the 2008 superbowl, both Genesis spots. I am not sure how doing another Genesis spot is venturing to a different market. Also not sure how the introduction of a more expensive luxury coupe has anything to do with advertising the company's latest luxury sedan????

I wonder if there's some confusion here and they're really trying to say the Genesis coupe. Different market and it's coming out next year, in time to entice the audience