You and ctsooner seem to have misinterpreted my point concerning self-entitlement. It has nothing to do with your financial status, nor do I care. What I consider "self-entitlement" would be the unreasonable expectation that a brand must cater to a lifestyle rather than build a quality product. Not paying more for a car not because it's inferior (which is another topic), but because of wanting a brand to cater to one's personal perceptions of how they deserve to be treated. If the lifestyle supersedes the vehicle, then there's really no reason to consider Genesis at all, since as AMS mentioned before, Hyundai is aiming at a different audience who don't possess such preconceptions.
The vehicle is priced decently enough that yanking sales from the similarly-priced higher trim Ford Explorer and Lexus RX would be more than sufficient to match or surpass all the German brands. There's no reason to appeal to those who demand the vehicle be 30% cheaper than a CPO German car while offering Porsche-tier configuration options, for the sole reason of not being able to stand the
badge or presumed lack of prestige.
Let me put it this way- the reason the
Telluride and
Palisade are popular isn't because they're cheaper than their competition- it's because they're the best crossovers in their class. Most people were able to see past the
badge to recognize this. The lower price is just the cherry on top, and many don't even have that as a benefit anymore since most Tellurides and Palisades are selling at or above MSRP at dealership lots. And if the GV80 is spec'd right, I see no reason for the outcome to be any different.