My point is very simple- if anyone is buying a car for the badge and the prestige and lifestyle that comes along with it, they likely would not consider Genesis. It doesn't matter how good their vehicles are if what you value is being pampered by a brand. Surely, it's not unreasonable to expect better service or a dealership separate from Hyundai. That will come in due time. But there's a reason why the cars are currently cheaper than the competition to begin with, and why they don't have a million customization options like the Germans. When you go to any of those other brands, you are paying extra for those privileges, those wider customization options, for those fancier coffee machines, and for the prestige of the badge. You are not paying extra for the quality of the car.
Demanding that Genesis make a car of the same quality (which presumably they have), while offering the same level of individual customization options, the same pampering services, and for 30% cheaper or well below a German CPO car to match that of a mid-trim Palisade (sold in the same dealership) is absurd. It goes against the very math of why these cars can be offered cheaper than the competition. What you are basically asking is for Genesis to eat their costs and make no profit, just because you aren't willing to pay extra for their badge like you do with the Germans. Explain to me how that does not sound like self-entitlement?
Genesis's entire gimmick since their launch has been making vehicles that are competitive in design, engineering, and quality as that of other luxury brands for thousands less, with simple package customizations, without cutting corners in the design and simply rebadging their FWD lineup like Lexus/Acura/Lincoln/Cadillac. There's little heritage to be had from the brand, and that's the entire point of their "young luxury" message. But what you get is a car that rivals the competition and even surpasses them in some ways, for far less. And I would much rather they focus on making the best cars as possible rather than try to sell a lifestyle. People visit a dealership maybe 4 times a year. But they sit in their car almost every day.
Demanding that Genesis make a car of the same quality (which presumably they have), while offering the same level of individual customization options, the same pampering services, and for 30% cheaper or well below a German CPO car to match that of a mid-trim Palisade (sold in the same dealership) is absurd. It goes against the very math of why these cars can be offered cheaper than the competition. What you are basically asking is for Genesis to eat their costs and make no profit, just because you aren't willing to pay extra for their badge like you do with the Germans. Explain to me how that does not sound like self-entitlement?
Genesis's entire gimmick since their launch has been making vehicles that are competitive in design, engineering, and quality as that of other luxury brands for thousands less, with simple package customizations, without cutting corners in the design and simply rebadging their FWD lineup like Lexus/Acura/Lincoln/Cadillac. There's little heritage to be had from the brand, and that's the entire point of their "young luxury" message. But what you get is a car that rivals the competition and even surpasses them in some ways, for far less. And I would much rather they focus on making the best cars as possible rather than try to sell a lifestyle. People visit a dealership maybe 4 times a year. But they sit in their car almost every day.
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