Hyundai Equus 0-60 in 6.7 seconds

[YEH]

While I know that my reason for buying of, I want to have a luxury car but really cant afford one, isn't why other people bought theirs. I tell you that mentality wont work when you are talking about the high end market. Even if the Equus was as good as the 7 series or the Benz and I had the money to spend I would buy the name every time because once people hear its a Hyundai they will think of an Accent. Why do you think we all changed badges on their Genesis, just because they look nicer?

As a former yacht club bartender and valet in my younger days, I have learned that the people that buy cars in that price range care only about out doing each other. IMO

While it's true for the country club/yacht owning set, there is, however, a subset of buyers who appreciate value (and think that joining a CC or owning a yacht is a complete waste of $$).

These are the type of buyers that made the original Lexus LS400 a runaway success.

During the first few years, Lexus had no brand cache; what sold the LS400 was its superior service and its ridiculously low MSRP of $35K.

Anyway, I agree that Hyundai should have just waited until the 5.0 w/ the 8 spd was ready, but they must have their reasons.