Hyundai pledges to tailor ads specifically to Super Bowl

[Sal Collaziano]

Filed under: Marketing/Advertising, Videos, Hyundai



Hyundai is practically a regular at the Super Bowl by now, having run Big Game spots touting the Genesis, Genesis Coupe, Elantra and Brett Favre over the past few years. Those ads focused on more practical reasons to buy a Hyundai. This year, Hyundai's intent on "sparking an emotional connection with consumers" with an ad that is as super as its backdrop.

With quips that sound like a halftime go-git-'em talk, Hyundai's VP of marketing said, "We're making Super Bowl spots. We need to get that headset on. The bar is high." All we're left to wonder is what kind of direction Hyundai plans to go - taking a look at other industry offerings, Chevy had its historic Volt, BMW had its clean diesel drifting, sister-brand Kia went CG blockbuster with its Optima Epic Ride, Bridgestone had its popular Beaver, and Volkswagen had its just-as-popular Black Betty. Oh, and VW also had its intergalactically popular Darth Vader. There was that little something about being Imported from Detroit as well...

So the bar is high. But Hyundai's come this far, so we figure at the very least whatever they do will be big. And expensive. If you have ideas, you can leave suggestions for The Flying H in the comments. For a refrshser, you'll find Brett Favre's offering after the jump.Continue reading Hyundai pledges to tailor ads specifically to Super Bowl

Hyundai pledges to tailor ads specifically to Super Bowl originally appeared on Autoblog on Mon, 24 Oct 2011 14:00:00 EST. Please see our terms for use of feeds.



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[m5trader]

The R Spex 5.0 is so blazing fast I would love to see it used for a halftime beer run in a Superbowl commercial. I would show a fan walking into his garage and picking the Genesis over the mustang as he thinks to himself, the Genesis - faster.

 

[MHT]

I think Hyundai and it's customers would be better served if they spent more time and money tailoring some of the issues with their cars. As an owner of a 2010 Genesis 4.6 1.5 years old 9,000 miles, I will say it is a nice car but there are issues with the car that have carried over to the 2012's and that should not be. I find that Hyundai has been to slow to address known problems.
Here are the problems that I have with my car:
1) Drivers seat had two small wrinkles when purchased that are a little more pronounced now. I have chosen not to let dealer repair for fear
the end results could be worse. I have seen similar wrinkles on the drivers seat of the 2012's. It seems that the problem is with the driver seat more than the other seats.
2) Check antenna error message, no audio, no nav. Everything will work after 20-30mins. This has happened 4 times over 1.5 year period. Some owners of the 2012 are sighting having the same problem. Hyundai and dealers have no clue to the problem.
3) Tilt wheel issue, I just keep the easy access features turned off and no problem but no real fix, 2012's same problem.
4) Nav map update to hard and complicated to get.
5) Suspension could be better on rough surfaces, a test drive of the 2012 indicated this may have been better addressed but I plan to do a few more test drives.

 

[maxmar04]

The R Spex 5.0 is so blazing fast I would love to see it used for a halftime beer run in a Superbowl commercial. I would show a fan walking into his garage and picking the Genesis over the mustang as he thinks to himself, the Genesis - faster.

thats great!