Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

[Sal Collaziano]

Filed under: Sedan, Marketing/Advertising, Videos, Hyundai, Luxury

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.

It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense,the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).

We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.Continue reading Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved originally appeared on Autoblog on Mon, 27 Jan 2014 16:57:00 EST. Please see our terms for use of feeds.



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[ilovemygenesis]

Filed under: Sedan, Marketing/Advertising, Videos, Hyundai, Luxury



Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.

It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense,the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).

We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.Continue reading Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved originally appeared on Autoblog on Mon, 27 Jan 2014 16:57:00 EST. Please see our terms for use of feeds.



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Read more...

honestly i like commercials that actually advertise the product and not try to amuse me, what does a mutant dog have to do with a car???

 

[jtreadway]

I'm sorry, but that is a lame commercial. And the car is ugly. I liked last year's Super Bowl commercial: [ame]http://m.youtube.com/watch?v=RucKBOlOsUI[/ame]

Just saying.

 

[EXBMWGUY]

Lame, and a huge waste of $3,000,000.

 

[pusaterkm]

So lame. That isn't why I will buy the car. Show it flying around the Nurboring, show the luxury features show it dusting a E or 5. This ad just sucks and makes it look lame.

 

[tompass]

Yep, really makes want to run out and buy that car....not.

 

[NSXNEXT]

I'm sorry, but that is a lame commercial. And the car is ugly. I liked last year's Super Bowl commercial: http://m.youtube.com/watch?v=RucKBOlOsUI

Just saying.

That commercial put me over the top.
Bought mine the beginning of March.

 

[pusaterkm]

This would have been a better commercial for the Genesis:

http://youtu.be/ydRxP0A0H8s

 

[PMCErnie]

This would have been a better commercial for the Genesis:

http://youtu.be/ydRxP0A0H8s

CORRECT! An edited version of this commercial would have done the job. "Remember when performance was reserved solely for the Germans? That was then. This is now!" THAT should have been the message.

 

[DRS]

Agreed. This should have been the commercial if that is all they had. And really this was not enough hutzpah on the level mod was talking about. Still too mild. "Nice" but not hard enough hitting for Super Bowl. They keep pulling a Peyton "Choke like Marino" Manning with these. and yes I am a Manning fan. Having fun.

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