Hyundai's second Super Bowl ad is a Nice piece of work

[Sal Collaziano]

Filed under: Budget, Sedan, Marketing/Advertising, Videos, Hyundai, Humor

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.

Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.

Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.Continue reading Hyundai's second Super Bowl ad is a Nice piece of work

Hyundai's second Super Bowl ad is a Nice piece of work originally appeared on Autoblog on Wed, 29 Jan 2014 10:01:00 EST. Please see our terms for use of feeds.



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[NSXNEXT]

Haha pretty good.

 

[katman0]

I like it more than the Genesis commercial

 

[Ruissimo]

That's pretty poor from Hyundai, to be honest.

 

[PMCErnie]

Marketing the Genesis as a safe family car (auto braking) should not be Hyundai's first theme out of the starting gate. This is particularly true given the unresolved status of those existing brake problems. Also, as we enter Super Bowl weekend, we have heard nothing more about the cash settlement payoff plan for those 2012 vehicle mpg debacle credit cards.

 

[NSXNEXT]

These two are their best.

http://youth.be/RucKBOlOsUI
http://youtu.be/MEmm4BV7N4U

 

[Alwaysforward]

These two are their best.

http://youtu.be/MEmm4BV7N4U

This one brought me into the Genesis family. Ever since I seen this commercial I have been excited to buy a Genny. I will be a future Genesis owner. I am hoping that they release the RSPEC version this fall... If not, I will buy the V8 version that is to be released in a few short months.

I agree that the new commercial is some what anticlimactic after seeing the one you posted above. They are just advertising what they feel is an improvement on safety after seeing the other brands sport the same options.

Here is to a brand new Performance version of the Genesis coming in the fall