I get a feeling that the only buyers for the Genesis will turn out to be a few Korean Americans who only buys it out of patriotism. They just screwed it up big time by lying to the public of under 30K starting price and pushing the price up to 33K. I know they dropped the 3.3, but the promise is a promise. When the concept was first introduced, they haven't said anything about the powertrain, and only put an emphasize on under 30K price. Now, they changed it and priced it no better than the Japanese competition. Sure, Lexus,
Infiniti and others may be more expensive, but for the price that Genesis have, most of the stuffs are extra cost options, which does not put the Genesis as that much more bargain. All the stuffs that was hyped for this car are part of an expensive option package, which is the same senario for BMW, Merc, Lexus,
Infiniti. True, they are far more expensive, but it isn't any better in concept. I had doubts when it was first introduced, I was utterly disappointed when they changed the concept's design into a mishmash of other luxury brands design by ripping them off to come out with a bad copy of others here and there, without any originality, now they played with the potential buyers by lying about the price, I don't think it will sway any non-Korean buyers to shop Hyundai and leave their favorite make. They certainly had the chance when they still had rumors of under 30K pricing, whether it was for 3.3 or not, now, I don't think it will be a success, and will be lucky if it don't get sold to the rental fleets, or gaining dust in the showroom floor, like Sonata's has been about an year ago.
As Korean myself, I actually kinda hoped to see Hyundai to be perceived as a maker who also makes luxury cars in lines of Lexus,
Infiniti and other Japanese brand, for I hate the Japanese cars to begin with(due to the history, like most Korean Americans feels) and kinda expecting them to cruise around US streets, to be proud of, so that the Luxury market don't remain as Europe and Japanese playground anymore, but,now, since I don't think they will sell that well, I guess, I may have to forget about that wish. Never a fan of Hyundai or Kia to begin with, but, I expected this would give me some pride by seeing them in the streets of US, I don't think it will happen.