Live Chat with Steve Shannon (VP of Marketing HMA)

[Ruissimo]

Chat was tonight (30 Jan 2011):

- Covered the YOY sales increase (including retail sales), resale value (from 7th to 3rd) and loyalty leader

- Watched some of the 2011 commercials

- Talked about the Superbowl commercials

- Hyundai will have several ads at the Oscars (the only automobile ads, I think they said)

- Talked about the NY Auto Show debut of the new Santa Fe (and the Azera will be there also!)

All in all, a good chat. I like the product ones better though...

 

[PMCErnie]

Good report. How can we join the next chat?

 

[Ruissimo]

You have to be a member of the Hyundai Think Tank:

https://www.hyundaithinktank.com/index.html

The next live chat will be even better - it is with John Krafcik, HMA CEO.

It will be on February 28th at 5pm PT / 8pm ET

Can't wait. We couldn't really ask the marketing guy "product" questions... but John K will definitely answer them. And you know I'll be asking about the timetable for the redesigned Genesis Sedan, whether they're working on an "M5 killer", etc etc.

 

[hyundaisuv]

Looking forward for the next Live chat.