Purely anecdotal, but when I was in the Cupertino area in June (literally right down the street from Stevens Creek) I saw 4 GV60s in the five days I was there. Here in Los Angeles I've gone six months without seeing 4 GV60s, but there are 5 or 6 dealerships here.
Another data point - there was recently a story about high EV sales in the 3rd quarter due to the expiring tax credit. Overall EV sales in California were 29% of all new vehicles, but in Santa Clara county (where Stevens Creek is) they were 47%. In other words, virtually half of all cars sold in the area were EVs!! If Genesis can't make it in an area like that, I can't imagine where they could.
I would think that if they thought they could make $ with a stand alone Genesis dealership in the San Jose area, they would have moved forward. I live 20 miles from San Jose and in my City it's very rare to find another GV60 driving around. I still get looks as people are not sure what I'm driving as they have not seen a GV60 before. Don't get me wrong, there are alot of EV's in my City, I'm out numbered by Tesla's all over the place. In fact most of my neighbors drive Teslas.
I found this article online. In part it states..
"Launched in 2021 as Genesis’ first dedicated electric vehicle, the GV60 entered the market with high hopes. However, its journey has been far from smooth.
In 2024, the GV60 sold just 590 units, marking a staggering 81% decline from the previous year. This makes it the worst-selling model in the entire Genesis lineup. For context, Genesis sold 130,509 vehicles overall last year, meaning the GV60 accounted for a mere 0.5% of total sales.
This poor showing can’t be solely blamed on weak brand recognition or inadequate marketing. Consumer interest in EVs and SUVs continues to grow across the board.
With a price tag between USD 52,350 and USD 69,900, consumers are questioning what sets the GV60 apart. At that premium level, brand cachet alone isn’t enough—buyers expect standout design, performance, and refinement.
Yet the GV60 has failed to decisively outshine competing luxury EVs in crucial areas like ride quality, interior noise levels, and overall driving experience.
While EVs from Tesla, Mercedes-Benz, BMW, and Audi set high standards, Genesis has fallen short of delivering the level of polish that justifies its pricing.
The days when the Genesis name alone could guarantee success are over. Without tangible advantages in quality, technology, and user experience to win over buyers, a premium brand can’t maintain its status on price and
badge alone.
The GV60 needs a fundamental rethink if it hopes to survive in the competitive EV market and regain consumer confidence. Without a clear strategy to address its shortcomings, the GV60 risks being relegated to a footnote as a failed experiment in Genesis’ otherwise successful story."
