Luxury brand ATP comparison

[YEH]

ATP for Jan. 2020

Asian lux brands:

Acura - $39,993
Infiniti - $48,775
Genesis - $48,912
Lexus - $49,180

The rest:

Buick - $33,891
Alfa Romeo - $44,932
Volvo - $48,187
Audi - $55,878
Lincoln - $57,754
BMW - $59,733
Mercedes-Benz - $59,802
Cadillac - $60,337
Jaguar - $63,969
Land Rover - $78,923
Porsche - $93,572

https://www.coxautoinc.com/market-in...ar-in-january/


ATP is heavily influenced by lineup make-up and what sells within a lineup (for example, Cadillac which sells a ton of the Escalade/ESV or Jag which doesn't sell very many of the XE).


Genesis' ATP is in line w/ Infiniti and Lexus, but should blow by them after the GV80 and the new G80 launch; wouldn't be surprised if it gets to around Audi's level.

As an aside, Hyundai's ATP was higher than Honda's for the month, and Kia's only slightly lower than Honda.

Hyundai - $27,858
Honda - $27,631
Kia - $27,540

The additions of the Palisade and Telluride have paid huge dividends for H/K.

 

[TinsleyC]

Had to look it up - ATP = Average Transaction Price.

Interesting data.

 

[StarPower]

Lincoln surprised me more than anything. Although I have been impressed by some of their recent updates, I would not have guessed that they would be above Audi and so close to BMW and Mercedes. I wonder how much is due to big SUVs like the Navigator.

 

[RCH04]

Lincoln surprised me more than anything. Although I have been impressed by some of their recent updates, I would not have guessed that they would be above Audi and so close to BMW and Mercedes. I wonder how much is due to big SUVs like the Navigator.

Lincoln's ATP is most likely due to models like the Navigator. The bulk of their volume is essentially from 4 SUV's/CUV's (very few sedans) where Audi, BMW, Mercedes etc. sell a wide range of cars, CUV's and SUV's at a wide range of price points. Impressive showing by Lincoln though I hope they are able to keep it up.

 

[YEH]

Lincoln surprised me more than anything. Although I have been impressed by some of their recent updates, I would not have guessed that they would be above Audi and so close to BMW and Mercedes. I wonder how much is due to big SUVs like the Navigator.

Helps to be SUV/CUV dominated.

Similar reason why Cadillac's ATP is as high as it is - all those Escalade/ESV sales and the addition of the XT6 has helped.

Audi is also helped by the fact that a higher % of their sales consists of CUVs compared to BMW and MB, which partially makes up for low A6 and A8 sales, but at the same time, don't have a real GLS/X7 competitor.

Lexus and Acura sales are dominated by CUVs/SUVs, but we're talking mostly RX and MDX price-points or lower.