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If there is one thing to be said about Korean automaker Hyundai, it is that they are impatient. While it took nearly 50 years for Japanese brands to be permanently rooted in America with domestic plants, a diverse range of products, and large market share, Hyundai is doing it in half the time, and their latest salvo takes on the big guns of the global luxury market, the Genesis. It's a rear drive four-door that is also impatient for success.
Hyundai expects their 2009 Genesis flagship sedan to be a true breakout product, changing their image from a mass marketer to a premium brand and paving the way for the Genesis Coupe and other luxury-sport models to come.
The world first laid eyes on this BMW 5-Series pretender at the 2007 New York Auto Show. Initial impressions were of a substantial four-door, with graceful lines and reflection pool-like surfaces.
In production form, the large, chrome grille, with no Hyundai "H" anywhere to be found, is bordered by jeweled lamp clusters with optional auto-leveling HID headlights.
The Genesis profile also speaks premium with a finely sculpted shape from stem to stern, that's brightened with splashes of chrome. While the back-end continues the premium theme, adorned with wraparound LED tail lamps and shiny dual exhaust pipes.
Inside, the Genesis also shines with fit, finish, and soft touch materials that are equal or better than European rivals. The artful dash unites flowing lines with leather, aluminum, and wood trim. Gauges standout, while controls express a higher-end guise. The standard leather, heated seats are comfy and supportive, with power adjust for both driver and passenger.
The V8's music pours from a standard 11-speaker Lexicon sound system, the brand also used in the Rolls Royce Phantom.
With eight standard airbags and electronic active head restraints, front and side five-star safety ratings were assured. The wide rear seat makes room for three and has it own climate controls. There's a chunky
cup holder armrest, which hides a small trunk pass-thru. The trunk itself is large, measuring in at 15.9 cubic feet.
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