Just purchased a 2012 Ultimate and very impressed with the car. I traded a 2010 BMW 550i and I must say the Equus is much more car for the same money. I was also looking at the Audi A8 but to get one with all the same options as the Ultimate it was $30,000 more. Of course the Hyundai name will never impress anyone however I was never impressed by that expensive Toyota called Lexus! The good news is if I really feel some sort of validation need, I still have my SL550! 
