New Genesis USA CEO! Will this work?

[danygenesis]

After the recent years fiasco of creating a "new" brand image with standalone dealers network, Hyundai decided to get a new CEO for Genesis USA. I hope this will fix all the sh**t Genesis USA and dealers has been doing with these awesome cars.

Mark Del Rosso comes to Genesis with luxury cred

In naming a CEO for Genesis North America, Hyundai COO Jose Munoz has brought aboard a veteran with experience at Lexus, Bentley and Audi.

www.autonews.com

 

[Beefer]

Probably not...since Erwin Raphael was not canned and now reports to Del Rosso. So although Erwin Raphael got demoted...he ideas still move forward (although now checked).

 

[OMG70]

Probably not...since Erwin Raphael was not canned and now reports to Del Rosso. So although Erwin Raphael got demoted...he ideas still move forward (although now checked).

It depends on how much emphasis Raphael's job as COO focuses on sales/marketing. As CEO Del Rosso should be shaping the strategy to grow brand recognition/image, but if he doesn't need to focus on sales and marketing, I would argue his focus will be on fixing the current shit show

 

[EdP]

It depends on how much emphasis Raphael's job as COO focuses on sales/marketing. As CEO Del Rosso should be shaping the strategy to grow brand recognition/image, but if he doesn't need to focus on sales and marketing, I would argue his focus will be on fixing the current shit show

I would hope so. They also brought in a guy from Infiniti. Remember the original plan was for 100 dealers and they got forced into having 400+. Too late to argue about the (lack of) planning, it is what they have so deal with it. They don't seem to know how or they don't have the resources.

Dump the bad dealers and set standards for the remaining ones. You may not like the food at McDonalds but they have pretty good control over how the franchise operates.

 

[MrMegadeth]

Probably not...since Erwin Raphael was not canned and now reports to Del Rosso. So although Erwin Raphael got demoted...he ideas still move forward (although now checked).

Good ideas without being able to execute are always a disaster. YOu end up in this weird partially executed place with no good systems....which is where I think they are right now. Someone who can execute should be able to come in and fix the process.

Also, isn't the head designer also ex-Audi? I hope the Genesis and Stinger lines don't become Audi. Let Audi be Audi. When you try to dress-up and be someone else the clothes never fit right.

 

[rroyce46]

Hope Del Rosso is able to straighten out the marketing mess.
Raphael has always struck me as being full of hot air.

 

[Rmsanger]

I'm fearful of my local dealership... They are a mass Hyundai dealer and now building a brand new facility to support Genesis across the street. My fear is that they will not move enough units to cover their overhead and will be in dire trouble 24-36 months from now. Possibly the mainstream CUV/SUV will come out by then and help them with volume.

 

[tarhoosier]

The point I take from this news is that GMA recognized they need a new hand. What they had was not what they wanted. I certainly agree with that. However much one man can move the needle on such a large relationship such as manufacturer and US dealers, then I say get on it GMA.

 

[G-668653]

Raphael is a good person, it may have been he and his staff may had a battle with dealerships that wanted to have things their way, not looking at the bigger picture - always tough to get personnel in line once they've gained inertia. Hopefully the new person will help push a great product in the direction it needs to go in and maybe the switch was telling dealerships that hey this is the direction you're going, no more messing around!

 

[CaliG70]

Good ideas without being able to execute are always a disaster. YOu end up in this weird partially executed place with no good systems....which is where I think they are right now. Someone who can execute should be able to come in and fix the process.

Also, isn't the head designer also ex-Audi? I hope the Genesis and Stinger lines don't become Audi. Let Audi be Audi. When you try to dress-up and be someone else the clothes never fit right.

I think Donckerwolke is doing a great job separating Genesis from the Hyundai line and farther more from the competition. The new G90 looks much more unique (except with the Lincoln and Toyota but at least we are getting there). The G80 and GV80 will be special and to me, embodies design that Genesis can call their own. I love the G70, it is sexy, but everybody gets a sense of generic design from it. The G70 refresh will bring it inline to their more established design language. They are working towards more success. They just need to clean up the dealer network and subsidize dealerships/studios to showcase the brand and separate it from Hyundai showrooms.

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[rroyce46]

Our Genesis/Hyundai Dealer here in Calgary is definitely more of Hyundai calibre
than Lexus. 3 of the last 4 visits I have made they didn't even have any coffee.
Kaizen Dealer Group was a bad choice by Hyundai.
Great cars but they have a long way to go to get Lexus level customer experience.

 

[SeekingGen]

Our Genesis/Hyundai Dealer here in Calgary is definitely more of Hyundai calibre
than Lexus. 3 of the last 4 visits I have made they didn't even have any coffee.
Kaizen Dealer Group was a bad choice by Hyundai.
Great cars but they have a long way to go to get Lexus level customer experience.

Maybe -- my Lexus experience was awful, and I will never buy another Lexus. Love my Genesis experience thus far.

 

[CaliG70]

At the end of the day, it’s really about each individual dealer. The BMW dealer I went had terrible service and I would never buy a BMW from them.

 

[danygenesis]

It's not about each individual dealer experience but dealer experience IN GENERAL. Genesis dealers are still attached to Hyundai dealers with crowded and dirty showrooms, bad costumer service, salesmen, service managers and workers in general with bad attitude and lack of good manners, waiting rooms without confort and amenities. In short, the lack of that Luxury Brand experience you should expect from a company trying to compete in a Luxury car segment.

 

[Mcc]

It's not about each individual dealer experience but dealer experience IN GENERAL. Genesis dealers are still attached to Hyundai dealers with crowded and dirty showrooms, bad costumer service, salesmen, service managers and workers in general with bad attitude and lack of good manners, waiting rooms without confort and amenities. In short, the lack of that Luxury Brand experience you should expect from a company trying to compete in a Luxury car segment.

I find that there is no “IN GENERAL”. Each and every dealer is an INDIVIDUAL with little Genesis can do until they drop off and ones added under new agreements.

 

[EdP]

It's not about each individual dealer experience but dealer experience IN GENERAL. Genesis dealers are still attached to Hyundai dealers with crowded and dirty showrooms, bad costumer service, salesmen, service managers and workers in general with bad attitude and lack of good manners, waiting rooms without confort and amenities. In short, the lack of that Luxury Brand experience you should expect from a company trying to compete in a Luxury car segment.

I'm sure there are some but the three I dealt with were OK on those points. Clean, free coffee, overall better experience than my former Mercedes dealer. One way to force change is to not go to the substandard dealers. Vote with your dollars.

 

[Rmsanger]

Dealer experience levels are so subjective to each individual experience and what you value. My local Nissan dealer is not clean not all that helpful and deals with mass volumes of Rogue sales/customers. So my experience there were fine but you want to leave ASAP. My wife's Acura dealer is immaculate and they bend over backwards to help wherever they can. Their labor charges are higher but it's been top notch for the last 7 years. They stayed late on a Saturday before a holiday Monday (Labor day weekend) until 6:30 to get our car back on the road. Any other place the techs would have said adios and we would have been car-less until that next Tuesday.

 

[OMG70]

Dealer experience levels are so subjective to each individual experience and what you value. My local Nissan dealer is not clean not all that helpful and deals with mass volumes of Rogue sales/customers. So my experience there were fine but you want to leave ASAP. My wife's Acura dealer is immaculate and they bend over backwards to help wherever they can. Their labor charges are higher but it's been top notch for the last 7 years. They stayed late on a Saturday before a holiday Monday (Labor day weekend) until 6:30 to get our car back on the road. Any other place the techs would have said adios and we would have been car-less until that next Tuesday.

Would you not expect better service from the Acura dealer? It is a (some might say budget) luxury brand after all

 

[Rmsanger]

Would you not expect better service from the Acura dealer? It is a (some might say budget) luxury brand after all

No we have used Acura dealers when we lived in Tennessee and upstate NY and received nowhere near this level of service. While my Nissan dealer in Saratoga Springs NY was great.