Personally, not even a long ago, several years at most, even if Hyundai gave me a car for free, I wouldn't have driven one, I would rather drive another car using money out of my own pocket. Hyundai??? No thanks.
But now I like my genesis just fine. And I would think, a lot of people who are accustomed to luxury brands wouldn't give a second thought about genesis or equus. If their cars are mistaken for Hyundai, they would laugh silly.
Honestly, I like and dislike
genesis emblem. Other car makers have been using smilar
emblem much earlier than Hyundai.
Infiniti, Acura, Lexus did just fine without making their cars or their logo get confused with other existing brands. But Hyundai, for whatever the reason, perhaps lack of imagination, put an
emblem that looks so much like ones that are already used by other car makers.
So much so that, if Hyundai didn't do it, had no such logo, and a teenager put that log on his car for the first time, most people would call it a "poser" or "ricer".