Sayantsi
Been here awhile...
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- Jul 20, 2009
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http://www.koreatimes.co.kr/www/news/biz/2009/10/123_53916.html
So Hyundai/Kia owns 72% market share on its home turf, with Honda taking a whopping 20% of the rest. Lexus has been in Korea for eight years, but now Toyota is bringing its lower cost models to market to compete across the board, even though Toyotas still have a price premium like they do here.
In general, I think this direct competition will be good for us - by competing against Toyota models made and sold in the US, the Korean product will continue to improve at home and thus here as well.
So Hyundai/Kia owns 72% market share on its home turf, with Honda taking a whopping 20% of the rest. Lexus has been in Korea for eight years, but now Toyota is bringing its lower cost models to market to compete across the board, even though Toyotas still have a price premium like they do here.
In general, I think this direct competition will be good for us - by competing against Toyota models made and sold in the US, the Korean product will continue to improve at home and thus here as well.
