Volvo Announces Polestar Electric Performance Brand

[Sal Collaziano]

Polestar announces new management team to develop electrified performance brand for Volvo Cars

Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation.

2017-06-21 – In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years. “Thomas heading up the Polestar organization shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars.

Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars. “With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards” said Mr Samuelsson.

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.” Continue reading...

 

[Lord Humunculous]

I was looking at the Polestar s60 before i got my 16 htrac, no the cars aren't at all similar, but I have a very nice HEAVILY modified P2 S60 and even though my family has been going to a particular dealership for literally 15 years (service, parts, new sales, etc), they couldn't go a dime below msrp (even though both cars had been sitting there for MONTHS), but could make up for tax and a few other standard through manipulating the sale contract a bit. so it would have essentially been msrp out the door (about 61k at the time), problem was, that would have been almost 16 grand more than my buy price on the hyundai. I don't feel bad though, my P2 puts out the same power and is awesome to drive. As a brand I hope for the best for volvo, they do a lot of things well, and while we all know that Geely (honestly not too unlike ford) bought Volvo for the tech, I wonder what their mgmt style will ultimately do to that company (and the cars) before they are sold again.