What is going on at BMW?

[Backslack]

Feels like every new car they announced in the past few years is an attempt to one-up the ugliness.

 

[EdP]

Feels like every new car they announced in the past few years is an attempt to one-up the ugliness.

If that was in my driveway, I'd drape a blue plastic tarp over the front end to improve appearance.

 

[Lisettechi]

BMW has been trying to see who can make the ugliest car. First it was the M2, and now this. I just hope this does not become the new trend because everyone tend to copy German designs.

 

[JohnSC]

Amen, and they will assemble them here in Greenville. And Lexus ruined the RX trying to copy Audi's grill. Too much design by committee and focus groups.

 

[Backslack]

BMW has been trying to see who can make the ugliest car. First it was the M2, and now this. I just hope this does not become the new trend because everyone tend to copy German designs.

The XM takes the cake... took "lipstick on a pig" too literally.

 

[PMCErnie]

I just wish they’d make comfortable seats.

 

[Lisettechi]

The XM takes the cake... took "lipstick on a pig" too literally.

That is an insult to pigs. Pigs are cute. This...I do not know what this is.

 

[steveinarizona]

Feels like every new car they announced in the past few years is an attempt to one-up the ugliness.

Prior to owning my Genesis I drove BMWs. I loved the way they handled. I even test drove the i4 and iX and both drove very well (frankly better than my GV60) but the butt ugliness was too much for me. I think it is a shame that the brand doesn't seem to care.

From forums I have been on, including BMW's, there appear to be a small percentage of BMW owners who actually like the design of the new vehicles and a much larger cohort of folks who decided to purchase the BMW DESPITE the designs.

 

[Backslack]

Guess customers weren't as tasteless as BMW thought they were... only been out a year and already price is slashed.

BMW XM Loses $9,900 And Part Of Its Name

There are intriguing changes happening for the BMW XM. The previously named Label Red is now just the Label. Plus, there's an incentive to knock off $9,900.

www.motor1.com

 

[steveinarizona]

Guess customers weren't as tasteless as BMW thought they were... only been out a year and already price is slashed.

BMW XM Loses $9,900 And Part Of Its Name

There are intriguing changes happening for the BMW XM. The previously named Label Red is now just the Label. Plus, there's an incentive to knock off $9,900.

www.motor1.com

On days I don't play golf I walk in the Scottsdale Fashion Square mall (where there are dealerships for Tesla, Polestar and Lucid). The other day BMW had an XM on display in the food court area. It actually made the iX look attractive. Despite all the reviews and owner/prospective owner comments, BMW not only seems committed to its current design philosophy but seems to think it is attractive (otherwise why would they put it on display). On the other hand, BMW does its autocross program every year in a number of cities and if one hasn't done it, it is a hoot.

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[Backslack]

Now not only are their exteriors still ugly, the interiors reek of cost cutting. Plastic everywhere, including door handles.