What is the deal with Hyundai???

[Sal Collaziano]

So you all say raise MSRP $5K more (most likely be asked to pay full MSRP too) and for that I'd get a fancy dealership, a loaner car, plus maybe some Starbuck's coffee in a fancy waiting room? Maybe for $10K more I can get an AMG-like custom edition too. Not. Ditto to the watch and Waterford crystal that Lincoln sent me for buying the POS Lincoln LS that we are so glad is finally out of our lives. Please, I'll keep the $5K (or more), buy my own watch, and pay for my own loaner if I need one plus I really don't like Starbuck's coffee very much. I didn't need to be "imaged" into buying a bargain and I could care less what someone else thinks about what I'm driving. I don't even care if my Genesis has Hyundai badges. It's our third Hyundai and all have been great cars.

Keep in mind that Hyundai doesn't want to be the "good value" company anymore. Hyundai wants to compete with Lexus, Mercedes and BMW - and if they do - do you REALLY think they're going to stay as inexpensive as they are?

NOT.

Hyundai knows what "luxury" automobile buyers want. YOU are not a luxury automobile buyer - you simply appreciate luxury cars. Luxury buyers WANT a separate (better) experience when servicing their vehicle at the dealership. They DO care about what people think of their choice in vehicles. And they ARE willing to spend whatever it takes to get them what and where they want to be.

Hyundai WILL BE this - whether it's under a separate brand name in a few years - or in 20 years as simply "Hyundai". Enjoy Hyundai for what it is now - while it lasts...

 

[SCVDon]

Keep in mind that Hyundai doesn't want to be the "good value" company anymore. Hyundai wants to compete with Lexus, Mercedes and BMW - and if they do - do you REALLY think they're going to stay as inexpensive as they are?

NOT.

Hyundai knows what "luxury" automobile buyers want. YOU are not a luxury automobile buyer - you simply appreciate luxury cars. Luxury buyers WANT a separate (better) experience when servicing their vehicle at the dealership. They DO care about what people think of their choice in vehicles. And they ARE willing to spend whatever it takes to get them what and where they want to be.

Hyundai WILL BE this - whether it's under a separate brand name in a few years - or in 20 years as simply "Hyundai". Enjoy Hyundai for what it is now - while it lasts...

Yes, you're right, I'm not a luxury car buyer. I don't buy status via my car choice. I buy transportation. My wife and I have chosen to purchase Hyundai's cars because of the bang for the buck and not for status. We can afford more.

Any car purchase is the worst investment for money.

Normally, I'd say "Whatever floats your boat."

But I've got to laugh, I can't believe that people would line up to be charged more money for a product just to be able to feel that they've obtained status. So how about designer gasoline to fill your tank too? Maybe Channel brand? Or Georgio Supreme anyone? It's a vintage 2006 that's been aged in rare french oak barrels.

Good grief.

But I'll guess that Hyundai will be willing to take your money and soon will fullfill your dreams and Genesis become the "next Lexus".

My wife and I will be moving on to the "next Hyundai", in that case.

 

[kaberle]

Yes, you're right, I'm not a luxury car buyer. I don't buy status via my car choice. I buy transportation. My wife and I have chosen to purchase Hyundai's cars because of the bang for the buck and not for status. We can afford more.

Any car purchase is the worst investment for money.

Normally, I'd say "Whatever floats your boat."

But I've got to laugh, I can't believe that people would line up to be charged more money for a product just to be able to feel that they've obtained status. So how about designer gasoline to fill your tank too? Maybe Channel brand? Or Georgio Supreme anyone? It's a vintage 2006 that's been aged in rare french oak barrels.

Good grief.

But I'll guess that Hyundai will be willing to take your money and soon will fullfill your dreams and Genesis become the "next Lexus".

My wife and I will be moving on to the "next Hyundai", in that case.

This is a very interesting question............ First off I agree with Hyundai Genesis that if Hyundai sees that their new higher quality products such as the Genesis and Equus and perhaps even the Veracruz can compete with the likes of Mercedes and Lexus etc........ then it is likely they will start up a separate brand............. I, like SCVDon did not buy my Genesis for Status........... I don't necessarily even consider it to be a "luxury car"........ I just happen to like most things about it and it fit into what I wanted to pay...... Status is a funny thing........... My brother drove a 3 series BMW for a while....... I suppose those who saw him drive it figured he was successful although the reality was he had little else to his name ........ It is often also the case that successful people choose to drive vehicles that are less than what there success would dictate............ but just as often people who are successful DO drive "status vehicles"....... sometimes it is just to indicate status.......... but for other successful people it is not for status but rather because they truly enjoy the experience of driving a quality luxury vehicle...........

I am getting long winded here............ I guess I am saying there is nothing wrong with driving a status vehicle just as there is nothing wrong with driving a normal vehicle............ As far as whether I would pay $5000 more to buy the same Genesis at a separate dealership for the better dealer experience or loaner cars or status or whatever............ for me ..... the $5000 is not a big deal so if I liked the car and it was $5000 more I would pay it if I had to........... but if I had the choice to buy the same vehicle at either a Separate dealer at a premium or at a Hyundai Dealer for less.......... I would probably choose the Hyundai Dealer........... My Hyundai Dealer has coffee.... they offer loaners and the people treat me just fine..............but the biggest thing is I don't spend much time at the dealer and so even if the service is a little worse .... no big deal.............

Bottom Line......... I guess I am saying I would leave it as is for me...........

 

[Simonwpb]

My vote for what it's worth is to stick with being the best value. I really do not want to pay a $5K premium just for the facility experience. This is the biggest problem with launching the Equus in NA, will a $50K car sell in the current distribution network?

As to the reliability factor, Hyundai got where they are today through lots of hard work proving they can catch up and compete with the Japanese manufacturers. There is just a gap today between the quality of the product produced and the market reputation based on their historical econo car reputation.

Over the next several years brand perceptions are changing. As Hyundai grows their market share over 5% then all the other factors of dealer experience, brand and value will change as well.

 

[bon9]

Period Discussion

This is a very interesting question............ First off I agree with Hyundai Genesis that if Hyundai sees that their new higher quality products such as the Genesis and Equus and perhaps even the Veracruz can compete with the likes of Mercedes and Lexus etc........ then it is likely they will start up a separate brand............. I, like SCVDon did not buy my Genesis for Status........... I don't necessarily even consider it to be a "luxury car"........ I just happen to like most things about it and it fit into what I wanted to pay...... Status is a funny thing........... My brother drove a 3 series BMW for a while....... I suppose those who saw him drive it figured he was successful although the reality was he had little else to his name ........ It is often also the case that successful people choose to drive vehicles that are less than what there success would dictate............ but just as often people who are successful DO drive "status vehicles"....... sometimes it is just to indicate status.......... but for other successful people it is not for status but rather because they truly enjoy the experience of driving a quality luxury vehicle...........

I am getting long winded here............ I guess I am saying there is nothing wrong with driving a status vehicle just as there is nothing wrong with driving a normal vehicle............ As far as whether I would pay $5000 more to buy the same Genesis at a separate dealership for the better dealer experience or loaner cars or status or whatever............ for me ..... the $5000 is not a big deal so if I liked the car and it was $5000 more I would pay it if I had to........... but if I had the choice to buy the same vehicle at either a Separate dealer at a premium or at a Hyundai Dealer for less.......... I would probably choose the Hyundai Dealer........... My Hyundai Dealer has coffee.... they offer loaners and the people treat me just fine..............but the biggest thing is I don't spend much time at the dealer and so even if the service is a little worse .... no big deal.............

Bottom Line......... I guess I am saying I would leave it as is for me...........

Were all those periods necessary?

Were all those periods necessary?

It's how I separate my thoughts. It has become habit over the years. There, see I didn't do it this time.Are periods an issue?

It's how I separate my thoughts. It has become habit over the years. There, see I didn't do it this time.Are periods an issue?

Most people know when there is a period that's the end of a sentence. One will do just fine.

It's how I separate my thoughts. It has become habit over the years. There, see I didn't do it this time.Are periods an issue?

What Bon9 said, one period will do just fine. I don't know if you're trying to be sarcastic on something or if it's something else. Sorry to be rude.

What Bon9 said, one period will do just fine. I don't know if you're trying to be sarcastic on something or if it's something else. Sorry to be rude.

No Problemo. Over the years I have developed my own way of separating thoughts. I don't always put periods at the end of sentences but rather at the end of thoughts even within a sentence. I thought it worked pretty good but if it is difficult for some of you to see a whole bunch of dots I will try to restrain myself. I may slip now and then .....................

Hey do your thang man. I have no problems with your dots, actually didn't find it to be an issue. Not even in the slightest but, "Oh Well to each his/her own".

wooooooohoooooooooo ....................................................

 

[speakthetruth]

Yes, you're right, I'm not a luxury car buyer. I don't buy status via my car choice. I buy transportation. My wife and I have chosen to purchase Hyundai's cars because of the bang for the buck and not for status. We can afford more.

Any car purchase is the worst investment for money.

Normally, I'd say "Whatever floats your boat."

But I've got to laugh, I can't believe that people would line up to be charged more money for a product just to be able to feel that they've obtained status. So how about designer gasoline to fill your tank too? Maybe Channel brand? Or Georgio Supreme anyone? It's a vintage 2006 that's been aged in rare french oak barrels.
Good grief.

But I'll guess that Hyundai will be willing to take your money and soon will fullfill your dreams and Genesis become the "next Lexus".

My wife and I will be moving on to the "next Hyundai", in that case.

my favorite post on here to date, lmao!!!!!!!!!!!!!!!!!!! because its so true.

 

[speakthetruth]

people think those amenities they get are free. "my lexus, mercedes..etc. dealer does this and that for me"..umm, sir, ma'am, you payed for that. their not "giving" you anything.

 

[monblanc]

What I am noticing is Hyundai's very bold approach. Initially, Acura and Lexus avoided direct competitions with Germans. Japanese did not invade the luxury market. They created a new market between German luxury and Japanese average cars. Not quite German performance but luxury features/good performances with cheaper prices and superb reliability which was German luxury's weak points. Now, Hyundai's approach is very bold and direct. They want to beat everybody. World class performances/luxury features and reliability at cheaper prices. Unlike Japanese's safer approach, this Korean manufacture's intention is to go directly into the true luxury market. Their cars are not yet as good as Germans and Japanese luxury. Not quite yet, probably. But I am surprised by their bold and aggressive approach. They are very serious about aiming at world class performance and reliability at the same time. This is do or die tactics. This will be either smashing success or catastrophic failure, IMHO.

 

[Spectre]

I'm not a Genesis owner but I thought that I'd chime in. I used to drive a 99 Nissan Maxima. I bought it because I got in an accident and my 01 Chevy Prizm was totaled. After buying my 99 Maxima, as much as I loved it, I had to fix at least one problem with it every 1 and a half months or so. I ended up deciding to sell it because I was tired of spending all of this money to get it fixed.

My Dad suggested that a Hyundai Elantra would be a good buy. I laughed and told him "I'm not going to go from a Maxima to a pos Elantra. No way." About a week later right after I got up in the morning I got a call from my Dad saying to get ready to go for a drive because he found a 2004 Elantra that he wanted me to test drive. I told him I wasn't interested but he implored me to drive it he was telling me that it drove well and it was peppy, I just rolled my eyes and was thinking ok, I'll drive it but I'm not buying it.

So I ended up test driving the car. I ended up being so impressed by the drive that I bought it. I also checked it myself before buying it and found that this car, which had 67,000 miles at the time didn't leak ONE drop of oil! That is very uncommon in a used car. I liked the interior a lot too. I ended up buying it the next day and sold my Maxima. I haven't looked back since. I'm now a firm believer in Hyundai and my next car will be a Genesis. I'm going to wait two years before getting one because my car insurance will dramatically drop when I turn 24.

 

[ImInPA]

Basically, ALL of the Korean manufacturers are turning out first rate products. Whether it is LCD or Plasma TV screens, Washers/Dryers (LG and Samsung) or Hyundai/Kia/Daewoo, the products compete head-to-head with any products on the planet. The Genesis truly embodies how serious Korea is about being the "world's toy maker." I am surprised that so many folks are surprised that such top notch stuff comes from Korea.

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[Poopsicle]

No Problemo. Over the years I have developed my own way of separating thoughts. I don't always put periods at the end of sentences but rather at the end of thoughts even within a sentence. I thought it worked pretty good but if it is difficult for some of you to see a whole bunch of dots I will try to restrain myself. I may slip now and then .....................

Actually, Soldier 76 is right, the dots didn't bother me; just do what you gotta do. I just had a bad day that day. My apology.

Basically, ALL of the Korean manufacturers are turning out first rate products. Whether it is LCD or Plasma TV screens, Washers/Dryers (LG and Samsung) or Hyundai/Kia/Daewoo, the products compete head-to-head with any products on the planet. The Genesis truly embodies how serious Korea is about being the "world's toy maker." I am surprised that so many folks are surprised that such top notch stuff comes from Korea.

I agree, it's unfortunate that the Koreans are still underrated in this world. It's a small country and doesn't' get much attention except from the craziness from North Korea. Even though the Japanese make some incredible electronics, those Koreans are going twice as fast in R and D.

 

[Sal Collaziano]

But I've got to laugh, I can't believe that people would line up to be charged more money for a product just to be able to feel that they've obtained status. So how about designer gasoline to fill your tank too? Maybe Channel brand? Or Georgio Supreme anyone? It's a vintage 2006 that's been aged in rare french oak barrels.

If you don't understand or can't believe it - than so shall it be, my friend. You and I will simply agree to disagree.. If that designer gasoline comes with full service - than yes, I'd be willing to pay more - just like everyone else does who gets full service at a gas station. Pump my gas, clean my windows, check my oil, etcetera - I'm good to go. You're going to tell me you really don't understand that?

At any rate, I'm 100% positive that a luxury sub brand of Hyundai will offer more perks than their lesser counterparts. Just like Lexus does with Toyota. For example, Lexus gets REALLY nice leather - Toyota does not. There's more sound proofing in Lexus vehicles than there are in Toyota vehicles. Sound systems and performance are/is better as well. Don, you're making it sound as if people are willing to pay more for the exact replica of another vehicle / service with a different badge and showroom / service area. Again, I'm sure you understand the concept of all of this but you'd like to make your point sound reasonable for arguments sake...

 

[kaberle]

If you don't understand or can't believe it - than so shall it be, my friend. You and I will simply agree to disagree.. If that designer gasoline comes with full service - than yes, I'd be willing to pay more - just like everyone else does who gets full service at a gas station. Pump my gas, clean my windows, check my oil, etcetera - I'm good to go. You're going to tell me you really don't understand that?

At any rate, I'm 100% positive that a luxury sub brand of Hyundai will offer more perks than their lesser counterparts. Just like Lexus does with Toyota. For example, Lexus gets REALLY nice leather - Toyota does not. There's more sound proofing in Lexus vehicles than there are in Toyota vehicles. Sound systems and performance are/is better as well. Don, you're making it sound as if people are willing to pay more for the exact replica of another vehicle / service with a different badge and showroom / service area. Again, I'm sure you understand the concept of all of this but you'd like to make your point sound reasonable for arguments sake...

I don't mean to speak for Don, but what I think he is saying is that Genesis already comes with better leather, better sound systems, better sound proofing and better performance under the Hyundai badge and that by moving it to a separate badge those items won't necessarily improve, but what will happen is that the owner will be able to "not say" he drives a Hyundai.

I agree that Toyota's don't get the same features as a Lexus, but the high end ones could.......oh wait the high end toyota's do..... they're called Lexus. In other words a Lexus by any other name is a Toyota whether Lexus owners want to admit it or not. Is it so hard to believe that Toyota can build a quality car such as a Lexus.... because that is exactly what they are doing. As with most things, the extra 10% at the high end will usually cost you 40% more, but people who have the money are willing to spend the extra 40% to get the 10% more. There's nothing wrong with that. I think that's what you are saying Hyundai Genesis..... that some things are worth paying extra for.

 

[Soldier76]

Wow that's some powerful stuff. Give me a few minutes to swallow that, "GULP" now that's a tough one to go down. It kind of sums up how us people think huh, or do cars or anything for that matter get put through the fire anymore to be proven worthy. I'm really feeling where this is going, or are we all zombies and just go off prestige (or popular name brand) and no matter what that company does it will always be a good product in our eyes. "GUILTY AS CHARGED".

 

[Simonwpb]

At any rate, I'm 100% positive that a luxury sub brand of Hyundai will offer more perks than their lesser counterparts. Just like Lexus does with Toyota.

I agree a manufacturer can have tiered brands, but how many Lexus owners would pay a premium while going to the Toyota dealership? You have to differentiate the brands significantly usually with separate facilities. The trend today is towards consolidation in the auto industry. Can you imagine how much GM dealers have poured into their Hummer, Pontiac or Saturn stores only to have the brands shut down? The economic environment is against a Korean stand-alone luxury brand IMHO.

Do you think Hyundai dealers are willing to invest in facilities for a lux brand store or for the manufacturer to subsidize the costs? I think Krafcik & Hyundai are not ready for the investment yet, we will have to see...

 

[moose66]

Another thought here is that Hyundai likes the current dealer network just fine without luxury, stand-alone Genesis dealerships. They may be enjoying the increase in good publicity the Hyundai brand is getting due to the success of the Genesis. That success may have had a positive influence on the foot traffic at dealerships of those consumers seeking a quality, value priced vehicle. Even if it isn't the Genesis.

 

[wilr]

I first saw the Genesis on a TV commerical. I followed up with some research, tested a few models including the BMW, Lexus and CTS. The Genesis by far was the best for the $$$. Now that I have my new M6/Tech Pkg. I am very satisfied. I noticed that some Genesis owners were buying the Badges to replace the H, so "what is the deal with the Hyundai?" I am not compelled to hide the fact that I have a Hyundai. As with any vehicle, if you take care of it, it will take care of you. Kudo's to all the Genesis owners.

 

[Poopsicle]

I first saw the Genesis on a TV commerical. I followed up with some research, tested a few models including the BMW, Lexus and CTS. The Genesis by far was the best for the $$$. Now that I have my new M6/Tech Pkg. I am very satisfied. I noticed that some Genesis owners were buying the Badges to replace the H, so "what is the deal with the Hyundai?" I am not compelled to hide the fact that I have a Hyundai. As with any vehicle, if you take care of it, it will take care of you. Kudo's to all the Genesis owners.

They not hiding the "H" sign, they're putting the "wing" logo because it looks cooler and they're only on Korean-version Genesis'

 

[Sal Collaziano]

I don't mean to speak for Don, but what I think he is saying is that Genesis already comes with better leather, better sound systems, better sound proofing and better performance under the Hyundai badge and that by moving it to a separate badge those items won't necessarily improve, but what will happen is that the owner will be able to "not say" he drives a Hyundai.

What the Genesis doesn't come with is better service - which to me is worth an extra $5000.00.. That and not having to deal with people in the service department who own Accents and Elantras. That may sound nasty, but that's reality. When I buy a luxury car, I want to service it around like-minded people. People like people like themselves. Birds of a feather flock together. That is the reality of life.

I agree that Toyota's don't get the same features as a Lexus, but the high end ones could.......oh wait the high end toyota's do..... they're called Lexus. In other words a Lexus by any other name is a Toyota whether Lexus owners want to admit it or not. Is it so hard to believe that Toyota can build a quality car such as a Lexus.... because that is exactly what they are doing. As with most things, the extra 10% at the high end will usually cost you 40% more, but people who have the money are willing to spend the extra 40% to get the 10% more. There's nothing wrong with that. I think that's what you are saying Hyundai Genesis..... that some things are worth paying extra for.

Yes, Toyota COULD build cars just like Lexus - but they don't (they keep them separated in a luxury brand) because some people have different expectations than others - and those people more often than not purchase from luxury brands. Lexus vehicles have many odds and ends that their Toyota (or Scion) counterparts do not. And that's what you're paying extra for. That and service.

If Hyundai doesn't create a luxury brand for the Equus - I'll give it one shot. If I don't like my service experience, I will move on. I am used to Lexus, BMW and Cadillac service - not Hyundai service.

 

[Sal Collaziano]

I don't think Hyundai is going to create new luxury dealerships either. What I think they SHOULD do is create a luxury sub-brand, sell the cars in Hyundai dealerships and create a separate buying/service experience for those who purchase the more expensive vehicles. This can be done a lot less expensively than creating entirely new dealerships. Also, only allow the top dealerships to sell these luxury cars. That would work fine...

I agree a manufacturer can have tiered brands, but how many Lexus owners would pay a premium while going to the Toyota dealership? You have to differentiate the brands significantly usually with separate facilities. The trend today is towards consolidation in the auto industry. Can you imagine how much GM dealers have poured into their Hummer, Pontiac or Saturn stores only to have the brands shut down? The economic environment is against a Korean stand-alone luxury brand IMHO.

Do you think Hyundai dealers are willing to invest in facilities for a lux brand store or for the manufacturer to subsidize the costs? I think Krafcik & Hyundai are not ready for the investment yet, we will have to see...