kw88keys
Registered Member
Yes Mark,
Your experience with the oil change is a perfect example - and a very valid one. One bad experience probably left a much deeper impression than multiple good experiences. I had a similar situation happen at a major quick lube chain that costs me an engine on my Azera I owned a few years ago. They had probably performed dozens of oil changes for me before but that blew any chance of them keeping my business from that point forward. Actually, in terms of staffing for customer service, the processing of surveys requires very little resources whether is 100 or 100K responses - web surveys in particular are collected and collated within the program. The more data the better - whether good or bad. Just saying again that people that have had bad experiences are more apt to complete surveys than happy customers. I guess this gives some credence to the old saying "no news is good news".
Your experience with the oil change is a perfect example - and a very valid one. One bad experience probably left a much deeper impression than multiple good experiences. I had a similar situation happen at a major quick lube chain that costs me an engine on my Azera I owned a few years ago. They had probably performed dozens of oil changes for me before but that blew any chance of them keeping my business from that point forward. Actually, in terms of staffing for customer service, the processing of surveys requires very little resources whether is 100 or 100K responses - web surveys in particular are collected and collated within the program. The more data the better - whether good or bad. Just saying again that people that have had bad experiences are more apt to complete surveys than happy customers. I guess this gives some credence to the old saying "no news is good news".