Why Rebadge trunk lid?

[ppern]

i think the genesis is a car hyundai can be proud to put the H badge on
with that said i dont want to see it on my car,
so i changed the rear badge to the wings. i know it is a huge expense but hyundai needs to have a separate division aka as acura/infiniti/ and lexus with better service centers to get that experience of a luxury car dealer

 

[commodore]

I see a lot of people say that, but who is going to pay for the ads? TV advertising is extremely expensive, and Hyundai has already paid for several Super Bowl ads for the Genesis (at $3 million for a 30 second spot). They have also advertised on a lot of other shows, but maybe not the ones you watch. But there is only so much one can spend on advertising for a car with limited sales unit potential (compared to high volume cars like Sonata).

With the exception of the Superbowl's yearly advertising feeding frenzy almost all TV adds are regional and not as expensive as everyone is led to believe. The same is true with advertising we see in major magazine publications.
Look at all the cheesy local ads we see on television that are done right on the showroom floor by no talent dealership staff who tend to dress like clowns and think they are funny .
Producing a professionally written, filmed, directed and scored manufacture's commercial is where the money gets spent. Once produced that one time cost gets absorbed pretty quickly but such ads are few and far between.
Local air time is remarkably affordable when one considers the large audiences the medium reaches but few higher end car manufactures or their local dealers feel it's necessary to use such productions due to the market share generated by expensive cars when compared to the market share their less costly offerings produce.
Word of mouth sells the pricey stuff - always has .