Early adopter? I bought my Genesis in January 2009, and you bought one in 2015, and you claim to be an early adopter?
Yeah, I claim to be an early adopter. Congratulations on buying a car in 2009! I have purchased/leased three cars since then.
They could extend some of those things to current owners, but for most it costs money and is not free to provide them. Many of them have already been provided to Equus owners, which was built into the price of the car.
Marketing costs money. Building a brand costs money. Building loyalty costs money. People not coming back to purchase another one of your cars costs money. The smart choice is to make the people who already own your product happy so they'll buy your product again, rather than convincing people who have never owned your product to buy one. You must not be in a position that requires you to interact with people who buy things, because if you were I wouldn't have to explain it.
When you say "I hope they are smart about this" I take that to mean that you hope they give you something for free that you did not pay for. Smart for you, but not sure about whether it is smart for dealers or Hyundai Motor.
I am glad you are able to read my mind and are able to determine that I am simply just a cheap bastard looking to take Hyundai and it's new Genesis dealers for a ride. I already explained why it would be smart to do this for Hyundai and for the Genesis dealers, I'm going to refrain from doing that here for the third time. My maintenance is already covered until the end of my lease by the way, I rolled that into my lease negotiation, so I'll literally save nothing by getting free oil changes, free tire rotation, etc. I am interested in the concierge service, because I don't want to waste my time waiting for an oil change and tire rotation in a waiting room at the dealership with a bunch of people who need to watch "Judge Judy" or other TV shows created for the less evolved crowd at full blast.
I don't see how any rational person would consider the grandfather issue for Hyundai Genesis owners (2009-2016) to be relevant of a purchase of a 2017+ Genesis G80 in the future. If anything, a purchaser of the Genesis G80 could reasonably conclude that they are paying for the grandfathering of the previous purchasers, and resent that.
Given that Hyundai right now has to heavily discount their Genesis and Equus vehicles to move them, I doubt adding the new "Genesis brand experience" would significantly increase buyer's willingness to pay more for essentially the same car (in case of the G80) with a different
badge. Providing the concierge service to existing owners would be smart, make them familiar with the "new Genesis" brand and make them come back for their next new car.
My Genesis experience so far is not good (continued heavy vibration issues, voice control is useless, BlueLink remote start only works 50% of the time, navigation system is often wrong in the directions it gives, Ivory seats show dirt very clearly after only 5,000 miles, terrible gas mileage, etc.), especially not for a $50,000 car. When people ask me right now how I like the car, my response is "I would not lease it again". Genesis can work on making my experience better, and I will likely get another one when my lease is up, or they can continue to put me in the same bucket as the Pony, Elantra and other bargain car owners (nothing wrong with that, they didn't buy a luxury car and don't expect to be treated like luxury car buyers) and I'll get a Volvo S90 or Audi A6 or something similar next time. I took a chance when I got the Genesis sedan, so far the experience doesn't hold up to my expectations.
The "rational" thing would be for Genesis (Hyundai) to create an outstanding experience for their current owners, so they praise the vehicle to their friends, and come back and buy another one. That's how you build a brand, and brand loyalty. I doubt many Mercedes-Benz, BMW, Lexus or Audi owners would change to Genesis based on my experience so far.
And everyone please spare me with the "You didn't pay for that" crap. I never demanded anything from Hyundai or Genesis that I didn't pay for. They are the ones who claim that Genesis is supposed to be a luxury brand, so they have something to prove. Treating your existing customers better would certainly go a long way into proving that that claim is actually justified.