Do you know that there are now two brands of Genesis cars?

[Mark_888]

I have to assume your response is tongue in cheek. Clearly I don't have a dollar figure because it is NOT my job. That said, if it were, I would recognize the decision is not based solely on the cost to follow/implement this approach but it is also based on the opportunity cost of 'abandoning' an enthusiastic group of owners. In my opinion, doing so is short-sighted and makes it harder to be successful.

No, It was not said tongue in cheek. You said it was a no-brainer, without even knowing how much it would cost.

To be "successful" you have to make a profit. Hyundai has already offered the Genesis at prices well below the competition, with very generous incentives on top of that.

If a company want exclusivity, the last thing they would want to do is to offer a very similar product at higher selling prices (slight increase in MSRP and most likely much lower incentives), and then grant all the previous owners who paid $5K less all the same perks as offered with the new brand.

 

[Mark_888]

Had Hyundai been able to launch the brand as they planned in 2008 as you stated, how many Genesis owners would have still bought their car? How about Gen 2 owners? I bet a very high majority.

You're making my argument. Hyundai DID launch the brand with the Gen 1 - it just happened to be a 'sub-brand' of Hyundai because they couldn't afford to do it as they liked. Now that they have gained traction and a decent brand following, the next step in their evolution is to break away. Without the success of the Gen 1 & 2, this launch is impossible. Period.

Why is that so hard for you to see? You're comment about a bunch of crybaby's is a deflection. We're not crybaby's in the least. We just happen to recognize/acknowledge what anyone with half a brain can see.

The 2008 - 2016 Genesis in Korea has always been under the Genesis brand, not the Hyundai brand. That is why we are able to get the wings from Korean dealer parts departments to replace our flying H's. There have never been any Hyundai markings on the Genesis in Korea.

The decision to sell the Hyundai Genesis in the USA as a Hyundai was an HMA decision. Also, you claim that Hyundai could not afford to open separate dealerships in the USA is not exactly correct. Hyundai does not pay for the dealerships, individual (or corporate) investors in the USA have to pay several million to build and open a dealership, and it was obvious that they would not have enough dealers willing to put up that much money.

 

[Jaeger]

No, It was not said tongue in cheek. You said it was a no-brainer, without even knowing how much it would cost.

To be "successful" you have to make a profit. Hyundai has already offered the Genesis at prices well below the competition, with very generous incentives on top of that.

If a company want exclusivity, the last thing they would want to do is to offer a very similar product at higher selling prices (slight increase in MSRP and most likely much lower incentives), and then grant all the previous owners who paid $5K less all the same perks as offered with the new brand.

Exactly. People love to throw out these kinds of statements, which are based on absolutely nothing.

 

[markpoisson]

Exactly. People love to throw out these kinds of statements, which are based on absolutely nothing.

Based on nothing? How would you draw that conclusion? Where exactly did I suggest to abandon the drive for profitability?

All I am saying is there are different ways to drive profitability and brand loyalty is a proven method. Just look at what Lexus did. They focused on customer service and the emotion of owning a Lexus. Not just the car itself. And it has paid off in spades.

Because of the decision to take a multi-phase approach to launch the brand, Hyundai finds itself in the situation they're in. You cannot argue that were it not for legions of owners who brought Gen 1 and gen 2 vehicles, the next phase would not be possible. Hyundai seeks a loyal customer - why can't an owner expect the same of the company? It's akin to a corporate kickstarter program. We helped fund this expansion and now it appears we'll be left by the wayside. Again, foolish in my opinion.

 

[Nikgen]

I owned a 1992 Camry V6 XLE. It had an identical drivetrain with the 1992 Lexus ES300. The Lexus had different sheet metal and the Electro Luminescent instrument panel, but selling price was about $5K higher.

Hyundai launched the Genesis (which took several years to develop) in 2008, right in the middle of financial crisis, the 2nd worst financial in history (only behind the Great Depression of the 1930's). A lot of plans were disrupted because of that.

They were able to coordinate the introduction of the G90 with the new Genesis brand, but it was not possible to coordinate both the G80 and G90 without waiting several more years, and probably delaying the G90.

Current Genesis owners don't lose anything by not being included in the new brand. I don't see how used car values will be adversely affected.

This whole thread reeks of what appears to be a bunch of crybaby's who want to get something for nothing. If you want free oil changes, and the other stuff, you can pay for it.

I, for one, don't expect to be included in the new frills included with a G80 as I did not pay for them when I bought the car.

However, if they end up with special service areas at dealerships for Genesis, then I believe my mechanically identical vehicle should be allowed to be serviced there under warranty by techs who actually are used to working on these cars.

I have not been impressed with Hyundai Service to date - the fact I'm in a 2016 is related to issues created by Service with my 2015. The first service visit on my 2016 at the next closet dealer took 3.5 hours - just to change the oil and rotate the tires: the car was rolled out after 2 hours and then went right back in - when questioned the Service Writer said the tech had filled with conventional oil instead of synthetic as requested and they had to drain and refill.

EDIT - I will also add that the original dealer I bough the 2015 from did not replace or properly replace the push connectors that hold the underbody panels on so 6 were missing and front panel was starting to hang a little - I noticed it when I went to install the fog lights a few weeks later! - so I'm 3 for 3 with Hyundai dealers and subpar service...

With respect to merely rebadging the 2016 Genesis as G80, that was just flat out lazy and a bad decision (imho) - as evidenced by the front and rear updates to the KDM G80.

 

[Nikgen]

If a company want exclusivity, the last thing they would want to do is to offer an identical product with new badges at higher selling prices (slight increase in MSRP and most likely much lower incentives), and then grant all the previous owners who paid $5K less all the same perks as offered with the new brand.

I fixed your post...

 

[trespinosranch]

I, for one, don't expect to be included in the new frills included with a G80 as I did not pay for them when I bought the car.

However, if they end up with special service areas at dealerships for Genesis, then I believe my mechanically identical vehicle should be allowed to be serviced there under warranty by techs who actually are used to working on these cars.

I have not been impressed with Hyundai Service to date - the fact I'm in a 2016 is related to issues created by Service with my 2015. The first service visit on my 2016 at the next closet dealer took 3.5 hours - just to change the oil and rotate the tires: the car was rolled out after 2 hours and then went right back in - when questioned the Service Writer said the tech had filled with conventional oil instead of synthetic as requested and they had to drain and refill.

With respect to merely rebadging the 2016 Genesis as G80, that was just flat out lazy and a bad decision (imho) - as evidenced by the front and rear updates to the KDM G80.

I could not have said this better than you. If and when a Genesis dealer opens up near me and they tell me to go to Hyundai for warranty/service, I would dump Hyundai, Genesis, and my car.

My dealer experience has been awful and because of that I probably won't have the car for more than 12 months.

 

[Jaeger]

People are getting pretty crazy about stuff that hasn't happened, might never happen, and is likely looooong way off even if it does happen.

I'ma dump my car if that shiny new Genesis dealership (that hasn't even been built yet) won't service it? Seriously? That is just too funny. You bought a Hyundai. From a Hyundai dealership. You knew it was a Hyundai. You currently have it serviced at Hyundai. But it would be COMPLETELY INTOLERABLE for you to continue to do so? C'mon.

 

[trespinosranch]

People are getting pretty crazy about stuff that hasn't happened, might never happen, and is likely looooong way off even if it does happen.

I'ma dump my car if that shiny new Genesis dealership (that hasn't even been built yet) won't service it? Seriously? That is just too funny. You bought a Hyundai. From a Hyundai dealership. You knew it was a Hyundai. You currently have it serviced at Hyundai. But it would be COMPLETELY INTOLERABLE for you to continue to do so? C'mon.

Do a re-read...it says "if and when". And how do you tell a dealership is crappy until you start to use their services?

 

[Nikgen]

People are getting pretty crazy about stuff that hasn't happened, might never happen, and is likely looooong way off even if it does happen.

I'ma dump my car if that shiny new Genesis dealership (that hasn't even been built yet) won't service it? Seriously? That is just too funny. You bought a Hyundai. From a Hyundai dealership. You knew it was a Hyundai. You currently have it serviced at Hyundai. But it would be COMPLETELY INTOLERABLE for you to continue to do so? C'mon.

My experience with Hyundai Service may ultimately make me get rid of the car.

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[danygenesis]

I couldn't agree more. I'm not expecting to get free maintenance or any other stuff I didn't pay but at least to be treated as a "Genesis owner" and get my warranty repairs done at a Genesis dealer (if the get to build one)
I've been an owner of two Genesis generations, for the last years I have took the time to show my family members, friends and coworkers what a Genesis is, showed them how good is and even suggested to buy it many times, in other words I've been like an ambassador of this car and now that Hyundai is building the new brand I don't feel they are having any loyalty with me. It's such a remorseful feeling that I can't really explain. For the moment I don't feel comfortable recommending the car to anybody as I used to do it before and I'm not quite sure if I'll buy it again.

 

[greekgeek]

My dealer service has been excellent, full stop. I have to agree that the perks were not factored into the deals we received and should not be expected. Beyond that I am certain that we will be marketed to as Genesis owners and the service bays (if they ever come) will be chomping at the bit to repair our cars. Really premature to assume we will be left in a lurch with the new brand based on a new website registration.

 

[Jaeger]

My dealer service has been excellent, full stop. I have to agree that the perks were not factored into the deals we received and should not be expected. Beyond that I am certain that we will be marketed to as Genesis owners and the service bays (if they ever come) will be chomping at the bit to repair our cars. Really premature to assume we will be left in a lurch with the new brand based on a new website registration.

Agreed with all of this. I've had excellent service from my Hyundai dealer.

 

[Mark_888]

I couldn't agree more. I'm not expecting to get free maintenance or any other stuff I didn't pay but at least to be treated as a "Genesis owner" and get my warranty repairs done at a Genesis dealer (if the get to build one)

You warranty will expire, or you will ready for a new car, before they have separate dealerships.

I've been an owner of two Genesis generations, for the last years I have took the time to show my family members, friends and coworkers what a Genesis is, showed them how good is and even suggested to buy it many times, in other words I've been like an ambassador of this car and now that Hyundai is building the new brand I don't feel they are having any loyalty with me. It's such a remorseful feeling that I can't really explain. For the moment I don't feel comfortable recommending the car to anybody as I used to do it before and I'm not quite sure if I'll buy it again.

Maybe should sell your Genesis and move on right now. Good luck.

 

[trespinosranch]

I know Lexus, Acura, and Infinity went through opening new dealerships, but don't recall exactly how that worked.

If Genesis sells about 3 or 4 thousand vehicles per month and there are about 800 dealers there won't be a lot of work for those dedicated Genesis sales people/service lanes/service writers/technicians located within the Hyundai dealerships.

I think Genesis needs us to be successful.

 

[danygenesis]

You warranty will expire, or you will ready for a new car, before they have separate dealerships.

Agree


Maybe should sell your Genesis and move on right now. Good luck.

Not a smart financial move right now but maybe in a future..?

 

[Jaeger]

I don't see separate dealerships becoming a thing until more Genesis models come online. Everybody wants SUVs / CUVs theses days. Trying to keep a dealership afloat with all of two sedans on offer is a big ask.

 

[trespinosranch]

I don't see separate dealerships becoming a thing until more Genesis models come online. Everybody wants SUVs / CUVs theses days. Trying to keep a dealership afloat with all of two sedans on offer is a big ask.

The last I read indicated they will partition off a portion of the Hyundai dealerships and dedicate them to Genesis.

 

[quanva]

Would I have brought my car if I knew it would change names within two years..NO i wouldn't have

I like others here in saying that this hyundai will be my last (my wife can get one if she wants) but I also see a GTR or JGC Trailhawk in my future

 

[Rloyola0426]

Just a quick redirection:

Man I want that GTR. My kid is only 2 though so I'm gonna need a sedan for a while. I'm still mad they killed off the Infiniti Q50 Eau Rouge. I was looking forward to that.

Ok guys, back to arguing.