I disagree. My loaner car paid for by Hyundai was a 2015 Chevy Cruze Base model ($16,000 list price) with zero options, not the $50,000+ vehicle I am paying for each month. I also lost access to BlueLink (monthly subscription), SiriusXM radio (monthly subscription), as well as my toll tag (which gives me a discount on toll roads) while using the rental vehicle.
Having a loaner car (unless it's an equivalent to the actual Genesis one owns/leases) for 39 days (which is 5.5 weeks) is not an equivalent substitute, especially when Hyundai is apparently not able to fix this issue permanently and isn't actively reaching out to the customer to make them feel like they are taken care of. This is no longer a question of patience, this is a question of getting use of something that one is actually paying for. I did leave my Genesis in the shop for almost 5 weeks, and all the issues I reported have returned in less than 200 miles after picking up my car. All the while I was driving a piece of junk rental car. If I wanted to drive a Chevy Cruze, I would have purchased one and saved $34,000+ in payments, plus my monthly subscription to BlueLink, SiriusXM radio, etc.
I think Jim has reasonable expectations, and I also think that Hyundai/Genesis should take much better care of their customers. Whatever "system" they have doesn't work, it hasn't worked for me either and I don't expect it to work unless someone lights a fire under someone else's behind and starts getting serious. If they want to be a luxury brand, they have to act like one - right now they are worse than my experiences with Chrysler and VW in the past.
At what point would you agree that the "system" they have failed? Two months? Three months?