And still we await the Genesis SUV/CUV line

[YEH]

Yes, as I was saying...And still we await the Genesis SUV/CUV offerings. No vehicles = No sales.

So? There aren't even any Genesis dealerships yet.

If anything, not getting the planned 100 or so Genesis dealerships up and running until 2021 will not only put a crimp on G70 sales, but the G80 and G90 as well.

Having a 100 dealerships in the network is low; Lexus has more than double with nearly 240 dealerships.

Even Alfa has 155, Jag 163 and Porsche 188.

And as already stated, selling any Genesis CUVs under the outgoing arrangement would just cost Hyundai more $$.

They already have had to offer some dealerships up to $4 million in compensation for lost future sales of the G80 and G90; would have been even higher if any Genesus CUVs were involved and in addition, would have made the move to separate out the Genesis brand even more problematic than it has been.


Also, no way Genesis was going to build a CUV on the current SF Sport/SF and/or Tucson platforms.

Even if they had decided to go ahead w/ FWD-based CUVs, would be based on the new platform underpinning the new Santa Fe - so any Genesis CUV based on that wouldn't even be ready yet (much less for a Tucson based CUV, which wouldn't be ready until after the next gen Tucson launches, which is still a couple of yrs away).

So again, a totally moot point.

Obviously they plan, but in this case they didn't plan far enough in advance or didn't make the right strategic decisions about what the market wants, or a problem with management not listening to the their marketing department. This seems to be a problem not just for the Genesis brand but all of Hyundai (who has also been struggling to meet SUV demand).

Which is exactly what I've long criticized them for; but as their mainstream CUV lineup (and production capacity) was in disarray, it was more important for them to get that in order first (which is what they have been doing w/ the launch of the Kona, the Nexo and the new Santa Fe - to be followed by the Palisade and additional CUV models).

Un order to avoid the same issue arising, Hyundai also made changes to their corporate structure - giving regional heads a lot more say in product development and production.

I am not sure how anyone could think that Genesis Motors USA could create completely separate dealerships without a SUV. That wasn't so much of a problem while they were still selling them at Hyundai dealers, but it will be a problem, and likely delay the building of the dealerships.

Hyundai actually had the GV80 and GV70 in development (and since added the GV60) before they decided to accelerate the timetable separating Genesis.

And even w/ the accelerated time-table for a separate Genesis dealer network - that's not going to be done until 2021.

So, if anything, it's the other way around.

Meanwhile BMW has already rolled out a new FWD SUV and is already planning 6 FWD vehicles, per the article I posted about previously. But nooooooo, not Genesis Motors. God forbid that they have even one FWD in their lineup.

Really, why is it that you like repeating the same debunked stuff over and over again?

Reading comprehension can't be that difficult.

BMW's FWD models, like for MB are for the subcompact segment (the one below the 3 Series/X3 and C Class/GLC).

The GV80 and GV70 will compete against the X5/GLE and X3/GLC, respectively.

Like I had stated before, let us all know when BMW makes the 3 Series/X3 and 5 Series/X5 FWD.

If and when Genesis enters that segment (which the planned GV60 may be doing), have no problem w/ them going w/ FWD.

But there's a cost to that (if you don't do it right) - the CLA and GLA are the most panned MB models and along w/ the Acura ILX are regarded as the most disappointing luxury models.

 

[PMCErnie]

I get it. If you don't offer a vehicle for sale, nobody can complain about it, or reject it. Great logic, YEH!

Is it possible that you are the mastermind behind the Genesis Motors rollout in the USA?

 

[YEH]

^ Geeze, can't you get this thru your head?

1. Genesis (even if they went w/ FWD) was never going to base their CUVs on the platforms underpinning the outgoing Santa Fe and Tucson.

2. So, at the earliest, that means a FWD-based Genesis CUV on the new SF platform would be ready in about a year or so (altho, Genesis would probably want the new Theta III 2.5T engine as the base engine, as well as incorporating the new 10 spd AT to maximize fuel economy, so would probably take longer).

3. And let's say that Hyundai did develop Genesis CUVs on the old Santa Fe and Tucson platforms (putting aside the whole production capacity issue), any $$ they would have made from sales those CUVs would have been negated from the added compensation Hyundai would have had to award the dealerships not getting Genesis franchises - so they would have lost $$ in having done so.

As already stated, some higher volume dealerships were offered $4 million; even tho, don't think Hyundai had to recompense these dealerships for any future lost G80 sales, as they really didn't have to invest $$ compared to the $100k-150k dealerships invested to sell the G90 (automakers discontinue models and add new models all the time).

All you've done is keep rehashing the same, tired point that Hyundai should already have Genesis CUVs available for sale - when there were numerous factors which prevented that and/or made it financially not worthwhile.

Try thinking about the issue w/ a bit more depth and perspective, instead of regurgitating the same overly simplistic and superficial viewpoint.

 

[PMCErnie]

Mark's turn.

 

[Mark_888]

Mark's turn.

I don't read his stuff anymore, because it's just too long. Plus, if I respond to all his points people accuse me of posting too much.

 

[PMCErnie]

YEH's cue.