Hyundai does not plan to separated luxury brand, maybe.

[ajls09873]

Some guy met Hyundai employee, and talk about it.

regarding plans to split into a second luxury brand - Hyundai at this time does not plan to do this. They did the profit/expense studies and found that it would require 2 BILLION to start that up. While they want to go that direction eventually, they do not plan to do this for several years.

 

[wallymn]

If Hyundai does it , it would be a LONG time in the future.

To avoid "badge engineering" it would need to be the next time a new platform was delivered,

If Hyundai rebranded cars with the existing Genesis platform or engine (tau) I think I lot of people a luxury brand attempts to reach would be put off.
Based on what Hyundai has said about the tau (future 5.0 , future direct injection, future force feeding) this engine will be around for many years.

Lexus and Infiniti get away with brand engineering now but remember they didn't at launch....

I personally think the ES is the biggest rip off since the Caddy Cimarron....

 

[jwaters943]

We're getting off-topic, but the ES shares not one single interior or exterior panel w/ the Camry. In other words, no, it's NOTHING like the Cimarron, which was a very thinly disguised economy car (e.g. Cavalier).

 

[wallymn]

I put that in there to frame my position not to bash the ES.

But if you understand my view of the ES it helps understand my view of the possible rebranding of existing Genesis into a Luxury brand....

 

[LLT]

I think Wally is saying if Hyundai took the Genesis and put it in a different brand, that brand would then be seen as "Hyundai" and not get the respect it deserves. I tend to agree.

The "Genesis" will likely be dumped at some point to pave the way for a similar vehicle to be brought into the new brand.

It's a shame Hyundai can't get their dealer network in line with these new higher-end models. That's really the only problem in my eyes -- I don't care what the car says, it's the SERVICE I'm most concerned about and Hyundai's dealer service experience, sucks.

 

[ctrcbob]

[ I don't care what the car says, it's the SERVICE I'm most concerned about and Hyundai's dealer service experience, sucks.[/QUOTE]

Can't speak for other dealer Service Departments, however my Dealer Service Department (Orlando Hyundai) TREATS ME LIKE A KING. Parts Department also treats me the same.

 

[LLT]

[ I don't care what the car says, it's the SERVICE I'm most concerned about and Hyundai's dealer service experience, sucks.

Can't speak for other dealer Service Departments, however my Dealer Service Department (Orlando Hyundai) TREATS ME LIKE A KING. Parts Department also treats me the same. [/QUOTE]

I'm wondering if you've ever experienced Lexus service. For me, it was a free meal at the on-site cafe and a massage everytime I went in even for an oil change.

Good and bad with anything, naturally. Clearly you've had great service and that's awesome. My personal experience has been 2 out of 3 Hyundai dealers I've had the displeasure of dealing with, were terrible. Granted, one is also a Chrysler dealer and not even dedicated to Hyundai (how they managed that is beyond me.)

Nonetheless, I've been mostly pleased with the car and the most recent dealer I was referred to by Hyundai. The other dealers were subpar at best and I'm not sure any of them are equipped to handle the demands of a luxury car owner.

Just my .02. Mileage may vary, etc. etc.

 

[YEH]

"8) Hyundai plans to split into a second luxury brand - Hyundai at this time does not plan to do this. They did the profit/expense studies and found that it would require 2 BILLION to start that up. While they want to go that direction eventually, they do not plan to do this for several years"

Nothing that we already didn't know.

If Hyundai does it , it would be a LONG time in the future.

To avoid "badge engineering" it would need to be the next time a new platform was delivered...

If Hyundai goes ahead, it probably won't be 'til all of the upcoming new Hyundai models (starting w/ the 2011 Sonata) are due for a replacement - so I figure 7-8 years away at the earliest.

Hyundai might have been able to use to just switch the Genesis models if they had initially been sub-branded as Genesis, but w/ the upcoming 3 Series competitor using a shortened Genesis platform from Kia - yeah, an entirely new platform is pretty much a must.

One thing, if Hyundai/Kia do decide to do this - it would mean killing off the Genesis models as Hyundais, as well as the smaller, upcoming Optima as a Kia.

 

[genlux]

"Hyundai does not plan to separated luxury brand, maybe."

Some previous information regarding Genesis brand launch: http://genesisowners.com/hyundai-genesis-forum/showthread.php?t=2490

According to a report in UK's Autocar Magazine in May, LINK TO ARTICLE Hyundai is expected to launch the Genesis brand globally in 2015. So definitely not for several years. The Autocar report suggests the next generation Genesis sedan is also scheduled for 2015 - along with a V8 Coupe.

I think Hyundai should create a separate Genesis brand eventually. As the Autocar report suggests, "Seems like the right idea to me because, come the proper launch in 2015, the Genesis saloon and coupe will have an existing following". - Add to that the Equus as well.

Quote from Autocar report
"So shouldn’t it have gone the Lexus route, and created a premium brand under which to launch these cars? Well, look at the trouble and expense that Infiniti is having to go to just to roll out in Europe: you need to recruit a whole new dealer network, to spend millions on advertising and creating awareness of your new brand. And with so little cash washing around, now clearly isn’t a great time to do all that.

Talk to company insiders, though, and you discover that Hyundai knows it’ll have to do all of that eventually. For the time being, it’s simply testing the water; showing the world that it’s well capable of competing with the big boys, and planning for the great big global ‘Genesis’ brand introduction with the next generation of its executive saloon and V8 coupe.

Seems like the right idea to me because, come the proper launch in 2015, the Genesis saloon and coupe will have an existing following, and the financial climate should be less of an issue. There’s even talk of a V8 diesel engine in the works. Maybe Hyundai’s got it sussed after all."


Link to Autocar report: http://www.autocar.co.uk/blogs/autocarconfidential/archive/2009/05/21/hyundai-genesis-he-start-of-something-special.aspx

 

[Mark_888]

"Seems like the right idea to me because, come the proper launch in 2015, the Genesis saloon and coupe will have an existing following, and the financial climate should be less of an issue. There’s even talk of a V8 diesel engine in the works. Maybe Hyundai’s got it sussed after all."

Trying to predict what will happen in 2015 is a crap-shoot. With CAFE and energy prices, no one knows if there will be any mass production V8 engines, gasoline or diesel.

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[genlux]

Hyundai might have been able to use to just switch the Genesis models if they had initially been sub-branded as Genesis, but w/ the upcoming 3 Series competitor using a shortened Genesis platform from Kia - yeah, an entirely new platform is pretty much a must.

This is interesting news. I had not heard this. The Genesis sedan's premium platform was specifically developed for the Genesis sedan first and foremost and the Coupe and the new larger luxury Equus share a similar platform/architecture with the Genesis but obviously with different suspensions, tuning - basically engineered completely differently. It's amazing what engineers can do with car platform architectures nowadays. I guess the next generation Genesis models could use a heavily modified version of the current platform. I am not sure what their strategy is with KIA, I guess this would be KIA's flagship and engineered differently.
The next generation Genesis premium rwd sedan platform/architecture could also be all-new as you suggest - maybe with awd too. It would be interesting to see what a GENESIS brand 3-series competitor would be like. Maybe with the V8 too. Although, I guess the current Genesis coupe sort of fills this segment. No V8 coupe yet.
This is all several years away though.

 

[YEH]

The next generation Genesis premium rwd sedan platform/architecture could also be all-new as you suggest - maybe with awd too. It would be interesting to see what a GENESIS brand 3-series competitor would be like. Maybe with the V8 too. Although, I guess the current Genesis coupe sort of fills this segment. No V8 coupe yet.

It appears that the long-rumored Genesis 3 Series competitor was given to Kia, in the form of a smaller, sportier Amanti successor.

 

[Sal Collaziano]

This discussion does not belong in "Equus"...

Moderators.. I need help with stuff like this...

Moving this to Other Hyundai Models...

 

[genlux]

Hyundai might have been able to use to just switch the Genesis models if they had initially been sub-branded as Genesis, but w/ the upcoming 3 Series competitor using a shortened Genesis platform from Kia - yeah, an entirely new platform is pretty much a must.

One thing, if Hyundai/Kia do decide to do this - it would mean killing off the Genesis models as Hyundais, as well as the smaller, upcoming Optima as a Kia.

Actually this all sounds like rumors. Autoblog is reporting that KIA's new premium sedan will be based on the Azera. ARTICLE LINK



-

 

[YEH]

Actually this all sounds like rumors. Autoblog is reporting that KIA's new premium sedan will be based on the Azera.

That's the large, FWD (w/ possibly a Haldex AWD option) VG sedan, which is due out late next year.

The VG is slotted btwn the Optima and the Amanti successor (even tho it will be the largest sedan in Kia's lineup).

The Amanti successor is still at least 3 yrs away.

 

[ajls09873]

That's the large, FWD (w/ possibly a Haldex AWD option) VG sedan, which is due out late next year.

The VG is slotted btwn the Optima and the Amanti successor (even tho it will be the largest sedan in Kia's lineup).

The Amanti successor is still at least 3 yrs away.

Kia VG is a current Amanti(Opirus) Replacement. it is a flagship model of Kia. It is a Kia version Toyota Avalon or Hyundai Azera.

Next Generation Amanti(Opirus) is a RWD. It is a Kia version Genesis sedan.
It is more bigger and luxurious than current Amanti. Actually, it is not a current Amanti(Optima) Replacement.

I'm not sure Kia will use "Amanti"name to this car.

 

[YEH]

^ Actually, the VG wasn't meant to be the Amanti replacement, and instead, was initially destined to be slotted btwn the Optima and a new Amanti model.

The new smaller RWD sedan using a shortened Genesis platform has taken the place of the large Amanti replacement, but Kia is referring to it as the successor to the Amanti even tho it is totally different and will likely have a new nameplate.

 

[ajls09873]

^ Actually, the VG wasn't meant to be the Amanti replacement, and instead, was initially destined to be slotted btwn the Optima and a new Amanti model.

The new smaller RWD sedan using a shortened Genesis platform has taken the place of the large Amanti replacement, but Kia is referring to it as the successor to the Amanti even tho it is totally different and will likely have a new nameplate.

Nope. "VG" is a amanti replacement.

"Kia VG Sedan Is Unveiled, Set To Replace Kia Amanti"
http://www.edmunds.com/insideline/do/News/articleId=153687
This car is a ACTUAL amanti replacement.
Engine, Size, FWD... VG is a amanti replacement.

Next generation RWD Amanti succesor slotted in Kia's high-end model.

but, it is not a 'actual' Amanti succesor.

just succeed to the Kia's high-end status.

it is a completely difference from current amanti.

 

[YEH]

^ Again, the VG wasn't initially meant to be the successor to Amanti since it was originally slotted btwn the Optima and the Amanti.

Kia

9 January 2008 : Borrego/mohave

First Half 2008: Morning/Picanto Minorchange, Soul crossover(AM codename), Pride/Rio Minochange, Successor of Cerato (TD codename), Lotze minorchange

First half 2009 : Next gen Sorento (XM codename), VG (Grandeur badge)

Second Half 2009 : Successor of Opirus (CH Codename share with Hyundai BH), XK coupe (Hyundai BK brother model), SL Suv

http://www.autoincar.com/2008-2009-future-models-of-hyundai-kia-gmdat-renaultsamsung-ssangyong/

Despite what has been suggested by some media reports, the VG is not necessarily a replacement to the aging Amanti flagship sedan. Rather, a larger model code-named “CH” will serve as a successor.

It remains unclear exactly what price point the VG will hit, but Kia is likely eyeing the coveted, yet crowded, volume mid-size sedan segment. However, it will be priced somewhere below the Amanti, which starts around $26,000 in the United States.

http://www.leftlanenews.com/kia-vg.html

Check out the press release from Kia -

PRESS RELEASE

Kia takes wraps off KND-5 concept car

Kia Motors has taken the wraps off its KND-5 concept car.

Kia released the first official images of the near-luxury sedan concept car, code-named KND-5, ahead of its debut at the Seoul Motor Show 2009 which opens to the press on April 2.

KND-5 boasts a dynamic and balanced appearance that reflects the style of the near-luxury sedan VG (code name) which is scheduled to debut in Korea in late 2009.

VG will be Kia's first near-luxury sedan and complete the automaker's passenger car lineup along with the Lotze mid-sized sedan (known as 'Optima' or 'Magentis' in overseas markets) and Opirus luxury sedan (known as 'Amanti' in North America).

http://www.autoblog.com/2009/04/02/seoul-motor-show-kia-unveils-knd-5-concept/

Note - the VG is rated as "near luxury" while the Opirus/Amanti is rated as "luxury".