Interesting ...that you always pull out cars that cost vastly more than Genesis as comparables
Once again, you are too overly focused on price.
The LS400 (at
$35k) was priced more like an E Class, but it nonetheless, was seen as and compared to the other flagship sedans.
New entrants into the market (or older ones which have lost their way and luster) have to be more aggressive in their pricing.
Even after 3 decades, the LS is still a value play compared to something like the S Class (to be fair, even the 7er can't quite go head to head w/ the S Class on pricing).
All the industry publications lists and compares the G90 to the other flagships, the G80 to the other RWD midsize offerings and the G70 to the compact class.
The G70 starts at
$34.9k for the 2.0T
320 - $34.9k (OK, this is for the
poverty-spec 3er)
Q50 - $35.5k
XE - $37k
A4 - $37.4k
IS - $37.8k
Giulia - $38.3k
330 - $40.2k
C Class - $41.4k
Aside from the C Class (and if don't count the 320), the G70 starting price is within the ballpark of the others.
And the starting price of the 3.3T G70 (
$43.7) is actually
higher than the starting price of the IS 350 at
$42k.
And things aren't quite so simple as looking simply at MSRP.
There were prospective buyers who look were even looking at an AMG or M and wound up w/ a loaded
Stinger GT2.
One person could have gotten an AMG (a leftover model) at a lower lease rate than the
Stinger, but went w/ the
Stinger b/c liked the
Stinger better.
A couple of others preferred the
Stinger as well, but ultimately ended up w/ the Q50 RS.
The lease deal offered by
Infiniti was too good to pass up (this is where
Infiniti and MB and BMW really excel at) where the RS was about $160/month cheaper than the
Stinger GT2.
Now, certainly am not saying that the G70 (much less the
Stinger) will be cross-shopped by the majority of MB or BMW buyers (esp. the one who are looking for the
badge, first and foremost, and are looking to lease), but will get its share - esp. those who have been burned by the Germans reliability-wise, those looking for 6 cylinder power w/o having to pay the premium the Germans are asking for and those simply looking to drive something different/distinctive and not something that already fills parking lots.
That being said, it's the Japanese that have the most to worry.
Difficult to say w/ only 2 months of sales data for the year (thus far), but sales for the Q50 are well below the Jan/Feb figures not only for 2018, but since it was launched, and the Q50 is on pace for its worst sales year.
There's a reason why
3 mods on a
Lexus forum now own a G90 and 2
Stingers - w/ several others having seriously contemplated a G90 or
Stinger.
That's not a litmus test...since you have no idea about what the buyer could afford and as such would they have made a different decision
And neither do you.
BMW 3/4 series 5364 units
Mercedes C class 4812 units
Genesis doesn't have a 4 Series competitor (unless one counts the
Stinger), so can't include that; but didn't include BMW or MB b/c they are the clear #1 and #2, no one else (not even Audi) can compete w/ them when it comes to sedan sales.
Audi,
Cadillac, Jaguar, Alfa, Lexus and
Infiniti have been at this a lot longer than Genesis and they haven't been able to come close to MB or BMW and yet, somehow, you expect Genesis to be able to do so at its early stage? lol
The ES is not a compact lux sedan, much less a RWD one.
If you're going to include the ES, why not also throw in the La Crosse or MKZ?
Additionally Audi has the A5 at 1603 units that probably took some sales away from the Audi models you listed
And the
Stinger probably didn't take away some G70 sales?
And there isn't yet a 2-door coupe for the Koreans.
Lexus is not really selling sedans...comparatively. Its the crossovers that have got to be making profit for the dealers.
And one of the big reasons for that is due to the Koreans having entered the market.
Back in the day, Lexus used to sell a pretty good # of the GS and IS.
The NX sold 4160 units and the RX sold 7,054 units in February
So?
Genesis won't really be playing in those (discounted) segments.
For someone who harp so much on
pricing, really says something when you totally overlook the pricing of the NX and RX (which are basically priced one class segment down).
Looking at the Kia K900 selling 36 cars..makes me wonder it if is going to be yet again a highly discounted car that loses half its value in less than 2 years
Not any different from the Phaeton - which was, gasp! A German!