KusaKusa
Registered Member
- Joined
- Jul 11, 2018
- Messages
- 583
- Reaction score
- 464
- Points
- 63
- Genesis Model Type
- Genesis G70
Aston Martin just revealed their new DBX SUV, and they had at least Carwow do a video exploring its exterior and interior. The car won't be on sale for another 7 months. The LA Auto Show not only would've been a good place to have impact with the reveal, but it's the most important market to show off a new SUV. Even if they can't sell it yet, they need to get themselves in the minds of US consumers.
As for where the GV80 will sit in the market vs its competitors, it'll be more of the same Genesis MO: 85-100% of the car competitors offer, in a cohesive and well-rounded package, at thousands of dollars less. The GV80 may not have many if any differentiating features, but it just has to be a good value like the competitive advantage of all other Genesis cars. A lot of their marketing materials also highlight the customer experience and focus, particularly with their concierge service, but who knows how well that'll work out with how shit Hyundai dealerships are lol.
As for where the GV80 will sit in the market vs its competitors, it'll be more of the same Genesis MO: 85-100% of the car competitors offer, in a cohesive and well-rounded package, at thousands of dollars less. The GV80 may not have many if any differentiating features, but it just has to be a good value like the competitive advantage of all other Genesis cars. A lot of their marketing materials also highlight the customer experience and focus, particularly with their concierge service, but who knows how well that'll work out with how shit Hyundai dealerships are lol.