GV80 Pricing (USA) Revealed

[Backslack]

All the people being mad at the "broken promise" of the GV80 topping out at 65K have no one to blame but themselves for believing an unsourced magazine publication. If anything, this should hurt Car and Driver's reputation, but it's not like they had much to lose.

Telluride demand is because (1) almost unanimous SUV of the year / best 3 row SUV for all major auto publications followed by (2) must do a test drive and people realize - yes - it's an awesome ride for the price and it IS noticeable better than the Pilot / Atlas / Highlander / Ascent they just test drove leads to (3) BUY.

G70 was also Car of the Year and won numerous awards and comparisons for being a well-balanced ride that doesn't break the bank like the 3-Series, but the sales don't really reflect that success. Heck, it can't even outsell the Lexus IS, while the aging G80 has been spanking the Lexus GS every year since it came out in 2015. Regardless, what you spoke about has little to do with what I spoke about, which is that Kia did not expect top-trim Tellurides to be as popular as they are. Someone also already mentioned Kia's surprise that people preferred to buy 3.3T Stingers over the 2.0. You have to remember that HMG still considered themselves an economy brand less than a decade ago, and aren't quite adjusted to the new upmarket demand yet despite making considerably upmarket vehicles.

On the subject of top-trim Tellurides, they don't undercut their rivals much in price either- but people are still placing themselves on waitlists to buy it.

 

[BGR]

US 3.5 Prestige - 2nd row power seats

GV80 3.5T AWD PRESTIGE: $70,950 (PRESTIGE trim adds): Includes all above-referenced GV80 3.5T AWD ADVANCED content plus: PRESTIGE adds (from ADVANCED): • 22" Alloy Wheels with All-Season tires o Front & Rear: 265/40R22 • Electronic Limited Slip Differential (Rear) • Road Active Noise Cancellation • Nappa Leather Seating Surfaces • Power 2nd Row Seats • 12.3” 3D Digital Cluster • Power Rear Side Window Shade • Ventilated 2nd Row Seats (Outboard) • Power Door Closure • 2nd Row Vanity Mirrors • Suede headliner and pillar trim

This isn't on their build site and very wall around video of the GV80 did not have the power 2nd row seat function so guess we'll see.

 

[Backslack]

You'd have to convince the people who have made the RX the top selling luxury vehicle for over a decade that, not me. I would not purchase an RX and that's why I've used X5 comparisons but lexus is obviously going something right with it. I don't understand the RX and ES market.

What Lexus is doing is no magical formula, they've merely designed a vehicle that's more downmarket. And it's not just Lexus- the Cadillac XT5 has also outsold the X5 in 2017 and 2018, despite being an obviously inferior rebadged Chevy product. The GV80 in its mid-spec trim is more than competitive with any of these FWD vehicles on features and would easily outdo them in driving experience and overall technology. It's clear to me that Genesis is pricing the GV80 to pierce this market segment of people who want European luxury for the same price as their RX.

 

[YEH]

All the people being mad at the "broken promise" of the GV80 topping out at 65K have no one to blame but themselves for believing an unsourced magazine publication. If anything, this should hurt Car and Driver's reputation, but it's not like they had much to lose.

That was always an unrealistic premise.

Can always keep going up on price w/ more tech/amenities, much less luxury fittings (hence, the Aviator Black Label Grand Touring or the top spec Korean market GV80 which gets things we don't get).

G70 was also Car of the Year and won numerous awards and comparisons for being a well-balanced ride that doesn't break the bank like the 3-Series, but the sales don't really reflect that success.

It has a fatal flaw - its cramped rear (much like the ATS), plus the sheetmetal isn't the most dynamic presently.

Heck, it can't even outsell the Lexus IS, while the aging G80 has been spanking the Lexus GS every year since it came out in 2015.

The Stinger has been outselling the IS despite being a non-lux brand and being a niche bodystyle (liftback).

Having more interior space and more appealing sheetmetal helps.

The Genesis sedan has been spanking the GS pretty much from its 1st full year of sale.

 

[YEH]

You'd have to convince the people who have made the RX the top selling luxury vehicle for over a decade that, not me. I would not purchase an RX and that's why I've used X5 comparisons but lexus is obviously going something right with it. I don't understand the RX and ES market.

Genesis isn't really going after the RX buyer (aside from those who want to upgrade to a higher level of vehicle).

2 years ago, the Cadillac XT5 was the 2nd best selling lux model (after the RX); do you think it has done much to lift the Cadillac brand?

The reason why the RX and XT5 are such sales successes is b/c they are midsized CUVs priced at the entry-level price-point (more in line w/ the X3 and GLC than the X5 and GLE).

Same goes for the ES which is actually based on a full-size FWD platform but priced like a RWD compact (the ES isn't even priced like the XTS, Continental or RLX).

The ES and RX at directed at the extreme value-buyer (for the lux market).

The problem w/ that strategy is that in the long haul, it damages the brand.

It's a problem when the Telluride has spanked the newer Highlander in comparison tests.

And the Highlander is on the updated TNGA platform, whereas the RX is still on the old platform (the Telluride is still on the old H/K platform as well and not the new N3 platform).

 

[Cruiser]

The GV80 is $5k to $10k on avg cheaper than the GLE, X5 and Q7. To expect more is devaluing the brand, especially since they did a great job introducing the brand with the G80 Sport and G70. There is nothing to gain by being $15k cheaper for a vehicle that’s on par.



Site the case where a company has entered a luxury segment in any market being seen as “the value” luxury brand and succeeded in the long term? You can be seen as another option to the established brands in a luxury segment, a “cool” alternative luxury brand...but not the “value” brand.

Genesis.....before the introduction of the GV80.

The Palisade isn’t in the same league as the GV80, if you’re considering that then the GV80 won’t be seen as value...to you. The GV80 competes against the X5, Q7, GLE...and the overall market would never think of cross shopping those with the Palisade. The thing is, the GV80 has a great value proposition, it’s cheaper than the Germans and on par in every respect...if you’re willing to set aside the whole “established” brand mind set. Which has no actual value in real world use.

 

[Backslack]

I just built a 2020 GLE350 with the turbo 4.

Leather, burmester sound, heated and cooled seats, mbux w HUD, front massaging seats for both passenger and driver, full tech of safety features, 360 camera ,20 inch wheels for $68K. That is only $3K more than the GV80 2.5T prestige. That's where I think they played it a little too close to the Germans.

Must be convenient to ignore adding the driver assist package to get adaptive cruise control, which comes standard on the GV80. Having checked the site, there's a slew of other small options (i.e. heated rear seats, ventilated front seats, heated steering wheel, panorma roof, etc) that have to be added on extra to match the GV80 2.5T prestige as well that you have not marked in the checkbox. Adding the driver assist package raises the price to well over $70k already, ticking the other small options box adds a bare minimum of another 2 grand. The price difference comes far closer to 10 grand.

 

[EdP]

Interesting. R U sure on the Soft close doors? I thought it was a safety issue (doors not securely closing and opening while in motion, as experienced by BMW) for killing the door option in in N/A. Otherwise why give to our neighbors to North and not us?

That was speculation. Solution may have been found.

 

[BGR]

What Lexus is doing is no magical formula, they've merely designed a vehicle that's more downmarket. And it's not just Lexus- the Cadillac XT5 has also outsold the X5 in 2017 and 2018, despite being an obviously inferior rebadged Chevy product. The GV80 in its mid-spec trim is more than competitive with any of these FWD vehicles on features and would easily outdo them in driving experience and overall technology. It's clear to me that Genesis is pricing the GV80 to pierce this market segment of people who want European luxury for the same price as their RX.

The XT5 isn't selling 10k units per month on A FWD platform. T

Must be convenient to ignore adding the driver assist package to get adaptive cruise control, which comes standard on the GV80. Having checked the site, there's a slew of other small options (i.e. heated rear seats, ventilated front seats, heated steering wheel, panorma roof, etc) that have to be added on extra to match the GV80 2.5T prestige as well that you have not marked in the checkbox. Adding the driver assist package raises the price to well over $70k already, ticking the other small options box adds a bare minimum of another 2 grand. The price difference comes far closer to 10 grand.

I added the safety features. It has 14 options and I still got to 68K. The one line options yijre mentioning were in a package. You have to actually check the boxes, not just look at them and you'll see.

 

[TurtleBoy]

With pricing and packages now set, I still have a question on the Prestige package, does it or doesn’t it have third row seating? Initially it was said all Prestige models would be 3 rows, however looking at the configerator several times the Only mention of the third row seating is under the Advanced+ model. Did I miss something or does that mean Prestige is a five seater? Thanks

Yes, everything (web site, pricing, etc.) says that the Prestige model will not have the third row but it definitely was a Prestige with a third row at auto shows and it was supposed to be a US version. At first I thought it was just an error on the web site and it should have been "Advanced+" as the base for the Prestige but unlikely they made the same mistake on the pricing announcement.

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[BGR]

The GV80 is $5k to $10k on avg cheaper than the GLE, X5 and Q7. To expect more is devaluing the brand, especially since they did a great job introducing the brand with the G80 Sport and G70. There is nothing to gain by being $15k cheaper for a vehicle that’s on par.



Site the case where a company has entered a luxury segment in any market being seen as “the value” luxury brand and succeeded in the long term? You can be seen as another option to the established brands in a luxury segment, a “cool” alternative luxury brand...but not the “value” brand.

The Palisade isn’t in the same league as the GV80, if you’re considering that then the GV80 won’t be seen as value...to you. The GV80 competes against the X5, Q7, GLE...and the overall market would never think of cross shopping those with the Palisade. The thing is, the GV80 has a great value proposition, it’s cheaper than the Germans and on par in every respect...if you’re willing to set aside the whole “established” brand mind set. Which has no actual value in real world use.

Do you know the plan for Genesis to have stand alone dealers set up? Is there a timeframe?

 

[TurtleBoy]

Do you know the plan for Genesis to have stand alone dealers set up? Is there a timeframe?

There is no real plan or timeframe. They can't force dealers to build separate buildings so what they are doing is providing some incentives/help for dealers. I don't think the details of that have been released.

 

[mrcleeaan]

I know I previously said we were going to pick one of these up for the wife but at over 70k and no standalone Genesis dealerships, I think we'll have to pass.

 

[Backslack]

The XT5 isn't selling 10k units per month on A FWD platform. T

Still more than enough to outsellf the X5, at least until 2019. RX sales are particularly high because it's a Toyota product, and its regular branded Highlander cousin is also best-selling in class by a mile-wide margin.

I added the safety features. It has 14 options and I still got to 68K. The one line options yijre mentioning were in a package. You have to actually check the boxes, not just look at them and you'll see.

I did check boxes. Adding a third row, premium package, and the MBUX tech package already raises the price to 67K. And it's still missing adaptive cruise, pano roof heated steering wheel, ventilated front seats, heated second row seats, second row power sunshades, acoustic-laminated glass, surround view system, LED lights, etc. All of these are either standard features of the GV80 or a part of the prestige package for the 2.5T. Merely adding the driver's assistance package raises the price to 72k, and while it does tick some more options boxes, it still doesn't equal the GV80 (i.e. still missing the heated steering wheel, acoustic laminated glass, pano roof, heated 2nd-row seats and sunshades, etc). Not to mention that the Mercedes 4-cylinder will be significantly weaker than the one in the Genesis (projected to make around 290 HP).

The price gap is enough for one to buy a GV80 3.5T Prestige which comes with even more features and a vastly superior engine.

 

[TurtleBoy]

I did check boxes. Adding a third row, premium package, and the MBUX tech package already raises the price to 67K.

I think his build is missing some items but for accuracy, there is no third row in the 2.5 Prestige.

 

[Backslack]

Genesis is sending us mixed signals about the third row, but even if it doesn't come with it, that still only removes 2 grand from the Mercedes' overall price. The price is still over 70k for the Merc, and it's still missing features in the Genesis.

 

[TurtleBoy]

Genesis is sending us mixed signals about the third row, but even if it doesn't come with it, that still only removes 2 grand from the Mercedes' overall price. The price is still over 70k for the Merc.

That would be on the 3.5t, everything is consistent for the 2.5t in that there will be no third row available.

 

[Backslack]

It's only "consistent" in that Genesis hasn't brought any 2.5T models to any shows yet, we've only been seeing the 3.5T prestige. None of the spec sheets indicate the 3.5T Prestige will have a 3rd row either. It's still up in the air.

 

[TurtleBoy]

It's only "consistent" in that Genesis hasn't brought any 2.5T models to any shows yet, we've only been seeing the 3.5T prestige. None of the spec sheets indicate the 3.5T Prestige will have a 3rd row either. It's still up in the air.

Incorrect once again. Nothing, anywhere has mentioned a third row for the 2.5t. For the 3.5t there is an option for the third row both on the Build for the website and in the pricing guide. The only question is if it carries over to the Prestige or not.

 

[Backslack]

Yeah, no. Both the 2.5T and 3.5T Prestige on the pricing guide and configurator say that the extra features will be added onto the "Advanced" package, not the "Advanced+" which comes with the third row. There is nothing on paper that says the 3.5T Prestige will have a third row in its US configuration, despite having a 3rd row in car shows.