GV80 Pricing (USA) Revealed

[Chad86tsi]

I've optioned out a Lincoln Aviator to the same trim and features as the top of the top GV80 (which is what I had wanted and reserved) . The Genesis is MSRP 72,375. The Aviator in Reserve II spec, with the ,Dynamic handling package and the Convenience package, MSRP is $75,120. So almost $3000 more.

I printed out a list of options for side by side comparison, the Aviator had everything the GV80 has in this trim level, except the side window curtains aren't power operated in that trim of the Aviator (it can be optioned that way though). Then looking the other way with that list, there were a variety of significant things (and insignificant) that the Aviator had that the GV80 did not, or had the same option but objectively better in the aviator. Simply put the Aviator costs a tad more, but you get at least a tad more, if not a lot more.

Then I've reached out to a few local dealers that have these in stock at this trim level and in my preferred color, I was quoted a price $3K below MSRP, $72,107 as their first offer (might be able to get them to bring it down, or some additional comps). It ends up cheaper than the GV80, and I can have it today. I'd get more horse power/torque, more towing, a lot more rear trunk space, a 3rd row of seating (really genesis?), a few more/better options, and a nationwide dealer/service network.

I'm really surprised Genesis chose this pricing strategy for their launch, they aren't going to break into a market with pricing on par or even above some of their comps.

 

[BGR]

I've optioned out a Lincoln Aviator to the same trim and features as the top of the top GV80 (which is what I had wanted and reserved) . The Genesis is MSRP 72,375. The Aviator in Reserve II spec, with the ,Dynamic handling package and the Convenience package, MSRP is $75,120. So almost $3000 more.

I printed out a list of options for side by side comparison, the Aviator had everything the GV80 has in this trim level, except the side window curtains aren't power operated in that trim of the Aviator (it can be optioned that way though). Then looking the other way with that list, there were a variety of significant things (and insignificant) that the Aviator had that the GV80 did not, or had the same option but objectively better in the aviator. Simply put the Aviator costs a tad more, but you get at least a tad more, if not a lot more.

Then I've reached out to a few local dealers that have these in stock at this trim level and in my preferred color, I was quoted a price $3K below MSRP, $72,107 as their first offer (might be able to get them to bring it down, or some additional comps). It ends up cheaper than the GV80, and I can have it today. I'd get more horse power/torque, more towing, a lot more rear trunk space, a 3rd row of seating (really genesis?), a few more/better options, and a nationwide dealer/service network.

I'm really surprised Genesis chose this pricing strategy for their launch, they aren't going to break into a market with pricing on par or even above some of their comps.

At least you did a legitimate comp to the aviator and not go directly to the hybrid black label Aviator like many are doing. I think the Aviator has more space too.

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[Spill6]

I've optioned out a Lincoln Aviator to the same trim and features as the top of the top GV80 (which is what I had wanted and reserved) . The Genesis is MSRP 72,375. The Aviator in Reserve II spec, with the ,Dynamic handling package and the Convenience package, MSRP is $75,120. So almost $3000 more.

I printed out a list of options for side by side comparison, the Aviator had everything the GV80 has in this trim level, except the side window curtains aren't power operated in that trim of the Aviator (it can be optioned that way though). Then looking the other way with that list, there were a variety of significant things (and insignificant) that the Aviator had that the GV80 did not, or had the same option but objectively better in the aviator. Simply put the Aviator costs a tad more, but you get at least a tad more, if not a lot more.

Then I've reached out to a few local dealers that have these in stock at this trim level and in my preferred color, I was quoted a price $3K below MSRP, $72,107 as their first offer (might be able to get them to bring it down, or some additional comps). It ends up cheaper than the GV80, and I can have it today. I'd get more horse power/torque, more towing, a lot more rear trunk space, a 3rd row of seating (really genesis?), a few more/better options, and a nationwide dealer/service network.

I'm really surprised Genesis chose this pricing strategy for their launch, they aren't going to break into a market with pricing on par or even above some of their comps.

If you need the extra space - get the Aviator. The interior is not to the level of the GV, but it's still quite nice. The quality/reliability will probably be a notch down on the Lincoln too. But it's still a great vehicle (and on my short list).

 

[Chad86tsi]

If you need the extra space - get the Aviator. The interior is not to the level of the GV, but it's still quite nice. The quality/reliability will probably be a notch down on the Lincoln too. But it's still a great vehicle (and on my short list).

Yah, I appreciated your review earlier, it made me give it another look . I have active kids and that trunk space and 3rd row will be put to use. In our Escalade, we sometimes find that small space behind the 3rd row a little too small (looks a little less than the Aviator even). The GV80 appears in the 3 row version to have almost no room there with all seats in use.

 

[Backslack]

The problem with the Aviator is that it's still regarded as an uptrim version of the Ford Explorer (which it basically is), and not everyone wants an Explorer. Neither the Telluride or Palisade are much cheaper than a comparably-equipped Explorer, yet they also sell quite well.

As for the Acura MDX- I've been browsing those forums for a while and many, many of the owners seem to be contemplating the GV80 unphased by the top-trim price, not only because the MDX has been horrendously unreliable, but because they also expect the new MDX to be priced at or even higher than the GV80. People tend to forget that the reason the Lexus or Acura are priced cheaper has a lot to do with the fact that they're quite old designs (RX is from 2016, MDX from 2014). Look at any of Lexus's newest offerings and you can see they are all sitting not far below the same price as the German competition- even the once cheap Lexus ES can be now equipped to the same price (~55k) as a Genesis G80 AWD Ultimate 3.8. The new Acura RDX is only priced 2 grand below the X3.

 

[Chad86tsi]

The problem with the Aviator is that it's still regarded as an uptrim version of the Ford Explorer (which it basically is), and not everyone wants an Explorer. Neither the Telluride or Palisade are much cheaper than a comparably-equipped Explorer, yet they also sell quite well.

Regarded perhaps, but not in reality. They share almost nothing with the explorer, far less than the last iteration of the aviator. Their suspension is completely different, and zero sheet metal/interior is shared. Its about the same comparison as the Teluride/palasade compared to the GV80. Perception may be there, but it's not justified in reality.

At least one could take an aviator to a ford dealer and get the engine/trans worked on. The GV80 will be on it's own, and that hurts it if you look at the purchase in the long haul. Hynndai likely won't get the 3.5, and if Genesis does what it needs to do and parts ways with Hyundai, then that will be even more true. That's where I'm at, looking at the value and access to support over the entire service life (200K+) as I tend to keep my cars.

 

[Backslack]

Regarded perhaps, but not in reality. They share almost nothing with the explorer, far less than the last iteration of the aviator. Their suspension is completely different, and zero sheet metal/interior is shared. Its about the same comparison as the Teluride/palasade compared to the GV80. Perception may be there, but it's not justified in reality.

What "reality" are you talking about? The Explorer shares the exact same platform, transmission, and the 6-cylinder engine with the Aviator. It is also dimensionally almost identical. Even the interior layout is similar. For goodness sakes, they're literally built on the same assembly line and factory. It's essentially what the Lexus ES is to the Toyota Avalon. The GV80 is a new platform and drivetrain unique to Genesis not shared with any existing Hyundai/Kia product.

At least one could take an aviator to a ford dealer and get the engine/trans worked on. The GV80 will be on it's own, and that hurts it if you look at the purchase in the long haul. Hynndai likely won't get the 3.5, and if Genesis does what it needs to do and parts ways with Hyundai, then that will be even more true. That's where I'm at, looking at the value and access to support over the entire service life (200K+) as I tend to keep my cars.

Again, none of this is adding up. The GV80 is still also going to be serviced at the Hyundai dealer because Genesis standalones don't exist. And unlike the Aviator, it comes with the 100k mile powertrain warranty. Not sure why you would even pick the Aviator for long-term reliability since it's been widely reported to have quite a few major problems already.

As Consumer Complaints Mount, Lincoln's Aviator Appears Not Fully Baked - The Truth About Cars

 

[ctsooner]

I'm personally looking at the 3.5 Prestige. I'm torn between this and the GLE 450. The 350 is similar to the 2.5 I'm assuming (powertrain wise). I haven't bothered to look at the 450 build out in ages, so I don't remember the numbers compared to the 3.5.

I will only get the GLE 450 or higher if it's a used demo or early trade in and since it's a new model, my options will be limited if I go that route. I like the look of the Genesis better and it's why I'm here in the first place. I like the automated driving deal in the Genesis better than the Benz. Leasing has been better for the Benz's, so I have to see what Genesis will come up with, but they will need to be highly competitive in order to move buyers in the top range they priced it. Since I'll be buying in early OCT, the 21's will all be out and that means about a 10k price cut on the new GLE's as that's why they normally do (depreciation). If I can get the military discount, coming over from another top brand discount as well as the Circle C deal that folks talk about (or am able to negotiate similar) the Genesis will be right in the discussion and may still win out. Deep down I hope they will offer great leasing, but there is history. I'll keep an open mind.

Lot's of outstanding options for sure. Highly competitive market and without a decent store front to purchase from, it does hurt the brand in my mind and based on others who are posting on this forum, I know I'm not the only one who feels this way. It's why I personally hoped they would knock off about 5k or so as they are also the new kid on the block and that does count for something.

 

[ctsooner]

I just built the GLE 450 in a similar configuration. It has massage seats on both sides. Each car has a few different options. I added the air suspension also as well as the AMG exterior package etc... I upgraded to the metallic black paint and the Nappa leather for seats, doors and dash. It came out to a list price of: 88,180. I added the 3/30k service too, but if I buy one, I'll add the 4 year package. If I lease, then it most probably will be a 3 year lease. Then it comes down to the deal I can get on either of them and the ride comfort and how much fun they are to handle etc...

 

[Spill6]

The problem with the Aviator is that it's still regarded as an uptrim version of the Ford Explorer (which it basically is), and not everyone wants an Explorer. Neither the Telluride or Palisade are much cheaper than a comparably-equipped Explorer, yet they also sell quite well.

As for the Acura MDX- I've been browsing those forums for a while and many, many of the owners seem to be contemplating the GV80 unphased by the top-trim price, not only because the MDX has been horrendously unreliable, but because they also expect the new MDX to be priced at or even higher than the GV80. People tend to forget that the reason the Lexus or Acura are priced cheaper has a lot to do with the fact that they're quite old designs (RX is from 2016, MDX from 2014). Look at any of Lexus's newest offerings and you can see they are all sitting not far below the same price as the German competition- even the once cheap Lexus ES can be now equipped to the same price (~55k) as a Genesis G80 AWD Ultimate 3.8. The new Acura RDX is only priced 2 grand below the X3.

I need to spend 58 to 60K to get an x3 with a 50K rdx a spec options. (CAD)

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[Backslack]

The prices I'm quoting are from the US. Outside of the 2 grand price difference for the base models, I went on the site of both to do some customization. Adding the SH-AWD, Tech Package, and Advanced Package push the price to 48k before destination charges for the RDX. For the X3 (with the 4-cylinder engine, same as the RDX), adding the 19 inch wheels, AWD, Executive Package, Driver's assistant package and ventilated seats push the price to 53k, and matches all the features of the RDX while exceeding it in some ways like having a full digital dash. That's a mere 5k delta.

Cars in general are getting more expensive, and as Lexus and Acura update their ancient half decade-old midsize crossovers to newer models, the price gap will be closer to the Germans if not even exceeding the GV80. Will be interesting to see where the new MDX prices itself. But if a secondary luxury brand like Lincoln can max out their Aviator at over 80 grand, don't expect Acura to hold back.

 

[Agent Michael Scarn]

Lexus! They entered tin 1989 and blew up the lux market. They were so far ahead of the competition on the Price/Feature scale that they were the VALUE buy.

They STARTED off pricing the LS thousands below the Germans in 1989, but by 1992 the pricing had rising to $50K+ all the way up to $70K which is about in line with the Germans at the time. Genesis has laid the initial ground work by offering a fully featured product at a substantially lower price for 5 years now. And again, Genesis are still CHEAPER than any German offering, they're just not stupid cheap anymore.

 

[BGR]

They STARTED off pricing the LS thousands below the Germans in 1989, but by 1992 the pricing had rising to $50K+ all the way up to $70K which is about in line with the Germans at the time. Genesis has laid the initial ground work by offering a fully featured product at a substantially lower price for 5 years now. And again, Genesis are still CHEAPER than any German offering, they're just not stupid cheap anymore.

Lexus doesn't have a lot of RWD platforms like the Germans to even compare them to. Yes, they tried to reach the Germans especially with the newest 2018 LS500 and they were marking down prices $20K in the first six months of debut down to around the MSRP of the G90.

The LX is wayyy overpriced. Their other offerings don't match up with the Germans for the most part. Ultimately the market will determine what people are willing to pay after the first few months of all this hype.

Was Lexus selling cars out of the Toyota dealerships back then? The biggest question is who is Genesis going to steal customers from in the luxury market that is used to excellent consistent service and stand alone dealers ?

The mid to high 70s decently equipped X540i?
The roughly $80K decently equipped GLE450 lease customer?
The 2020 Q7 Prestige customer that is looking at an MSRP of $72K and heavy discounts even with the refresh?
The Lexus customer with the FWD cheap RX that's almost impossible to pull from the brand that you can get loaded for low $50s?
The Aviator customer that wants a third row with all the options for mid $70's before discounts?

Maybe Volvo, Acura, Infiniti, Land Rover.... Time will tell...

 

[ctsooner]

I also take into consideration that LR and Jag will drop their prices by 10% in August/Sept for the new models (as will most). I was told by my Mercedes dealer that when I'm ready (end of Oct), that I can easily lock in a new GLE 450 or better at well over 10% off MSRP, plus work with the dealer another 1500 off their cut and add the military and competing brand discounts.

This is most probably the SUV that will go up against the GV80 for me. I'll have to look at the lease rates going in with as little cash as possible. That will eventually be what I end up with. I will say that I like the look of the Genesis much better than any of the competition. I still need to drive one to get the full flavor as I can't just give up everything the current Jag gives me for a fun ride. I do want luxury AND a strong motor/torquy, that offers good handling (I know I can't match a Jag even with the other Europeans). Since I'm probably going to lease again, I may also look closer at the LR SUV's as they look great, ride wonderfully and have a clean look inside.

We have a ton of options right now and all are expensive. It's just will come down to what's most important.

 

[GenesisLA]

It's promising to see quite a few people cross-shopping the GV80 with the Germans vs. Japanese. I thought for sure that more RX and MDX shoppers would be interested in the GV80 vs. X5, GLE, Q7, etc. shoppers. I know this is a very limited sample size on this forum, but still promising nonetheless.

One thing I haven't seen mentioned much in this thread related to price is the dealership experience. Lexus won over so many customers and continues to win over customers with their dealership experience. Does anyone think Genesis will be at a disadvantage b/c of their dealership network/experience?

The biggest problem I see with the GV80's price is negotiation room. My limited experience with Genesis has shown they don't offer many incentives and their lease rates have been mostly horrible. BMW and Mercedes regularly offer very attractive lease rates and it's not uncommon to get 10% off the MSRP. At this point, only time will tell what success the GV80 will have.

 

[ctsooner]

It's promising to see quite a few people cross-shopping the GV80 with the Germans vs. Japanese. I thought for sure that more RX and MDX shoppers would be interested in the GV80 vs. X5, GLE, Q7, etc. shoppers. I know this is a very limited sample size on this forum, but still promising nonetheless.

One thing I haven't seen mentioned much in this thread related to price is the dealership experience. Lexus won over so many customers and continues to win over customers with their dealership experience. Does anyone think Genesis will be at a disadvantage b/c of their dealership network/experience?

The biggest problem I see with the GV80's price is negotiation room. My limited experience with Genesis has shown they don't offer many incentives and their lease rates have been mostly horrible. BMW and Mercedes regularly offer very attractive lease rates and it's not uncommon to get 10% off the MSRP. At this point, only time will tell what success the GV80 will have.

It's most certainly been addressed a lot. You will need to catch up on the threads, lol. Welcome. I've been with BMW, Audi a and now Jag (wife still has BMW adn an Audi). I love the GV80, but cost is a huge concern as well as dealer experience. I don't even like the local dealer for many reasons, but it won't affect my decision too much I don't think. Maybe when rubber meets the road it will. Time will tell I guess.

 

[Fun and Joy]

Interesting dynamics here. Initial slotting JUST BELOW the Germans showed confidence, but with the reality of heavy discounting for BMW X5, MB Gle450 and others it leaves Genesis as the higher priced competitor.

I’m sure that’s not what they want and that puts a lot of downward pressure on on that 70k plus price. If a lot of those who reserved a pre-price Prestige now back out or reorder the lower priced Advanced that will put additional pressure on the price.

 

[Chad86tsi]

If a lot of those who reserved a pre-price Prestige now back out or reorder the lower priced Advanced that will put additional pressure on the price.

Yah, they can pretty much count me out at this point, barring opening discounts or incentives, or a phenomenal driving "feel". II drove an Aviator Reserve II yesterday, it was nice, solid, compliant, competent but a very "neutral" feel. It has 400 HP and 415 ft/lb, but it was not sporty or pepy considering it has the same curb weight as a G80 DH chassis. Probably exactly what they wanted it to feel like, but not what I wanted from it.

I may just hold out for the new G80 too, I love my 5.0 DH. I stepped on it on my merge back onto the highway when I left that dealership and reminded my self I may not be in the right mindset just yet.

 

[Cruiser]

It's promising to see quite a few people cross-shopping the GV80 with the Germans vs. Japanese. I thought for sure that more RX and MDX shoppers would be interested in the GV80 vs. X5, GLE, Q7, etc. shoppers. I know this is a very limited sample size on this forum, but still promising nonetheless.

One thing I haven't seen mentioned much in this thread related to price is the dealership experience. Lexus won over so many customers and continues to win over customers with their dealership experience. Does anyone think Genesis will be at a disadvantage b/c of their dealership network/experience?

The biggest problem I see with the GV80's price is negotiation room. My limited experience with Genesis has shown they don't offer many incentives and their lease rates have been mostly horrible. BMW and Mercedes regularly offer very attractive lease rates and it's not uncommon to get 10% off the MSRP. At this point, only time will tell what success the GV80 will have.

I agree with you on this. It's a feather in the Genesis cap that sophisticated buyers like ctsooner have the GV80 in their consideration set. SUVs are where the volume is these days, and it does seem that, despite the competition, every producer is pricing in a way to get as much as they can while the getting is good. Whether Genesis is being too aggressive on this score, only time will tell. I know I'm probably no longer a buyer since I was assuming a bit of a lower price or, at least, that the 3.5 Prestige package would have a third row seat option. That is something important to me.

About the dealership experience, I have a couple of thoughts. First, dealership experience is very personal, and different dealers are better or worse than others. There are terrific Hyundai/Genesis dealers and bad BMW dealers. I happen to own both marques, and feel fortunate to have terrific dealers for each. As I noted in another post, my BMW dealer has pretzels, my Hyundai/Genesis dealer has bagels. But an oil change at my BMW dealer is about 50% more than an oil change at my H/G dealer, so I know that pretzel is costing me a lot.

Second, I think that Genesis has a real opportunity to reimagine the whole "dealership" thing, much like Tesla is doing. If Genesis is playing the "young luxury" theme genuinely, and they are committed to the "young" aspect, millennials and (maybe) Gen Xrs seem interested in a different buying and service experience. Maybe there is a satisfying equilibrium experience between the standard bricks and mortar dealer (where Genesis probably does lag) and something like Carvana. Maybe that reimagined middle ground is what Genesis is or should be moving toward.

In any case, only time will tell.

 

[Blackjackmark]

One aspect of the “dealership experience” is the fact that a person never has to walk into a dealership after the purchase. They’re saying they will come get the vehicle and leave a loaner when you need service. I guess that’s their way of hiding the fact it’s a Hyundai dealer. Lol