I should have been more specific in the choices that I made to get to the $76K:
a) Standard tires (I'm not interested in the GV80's 22s, and would seek to swap them out at the dealer for 20s)
b) Vernasca leather
c) The $500 paint
d) The Harmon sound system not the B&W (as much as I like B&W and have their floor standing speakers, I'm not paying $4K)
c) No floor mats.
d) Smaller engine
But I did include third row seats (which come with air suspension), executive option, comfort seats, etc.
To get to the $81K, I added more expensive paint, night vision, floor mats and a few other things that I would like to have. I would also seriously consider the hybrid that is coming this summer, but I think that will come in at $6-8K more pre tax. Clearly, you can option a gas X5 up to almost $90K if you want everything.
Even at my preferred $81K configuration, I was expecting that the GV80 would come in at least $15K less. I'm not sure the $10K difference would make me give up my BMW bias. Actually, it will be my wife's car, and it is her BMW bias! She loves her current X5.